Audience and Leads Analyst

Job Summary

The digital marketing team is looking to hire an Audience and Leads Analyst supporting our marketing analytics and reporting efforts. The successful candidate for this role will be able to do the following**:**

• Understand the most recent reporting capabilities in Microsoft Dynamics 365 and ways to extend Dynamics reporting capabilities using PowerBI
• Become assistant product owner for NIQ’s centralized channel (social media, website performance, webinar, advertising, etc) performance dashboard environment in PowerBI.
• Update and maintain data quality on a monthly basis. Work to automate data extraction, transformation, and loading where possible.
• Organize, format, and structure data from different sources such as MS Dynamics, web analytics and CRM
• Build the right consolidated data foundation to enable marketing reporting, with a focus on digital marketing, channel performance, audience performance as well as funnel performance
• Understand digital marketing KPIs and the data needed to generate KPIs, KPI tracking against targets and visualize in reports and dashboards
• Help our marketing leaders manage and measure conversion data across channels (website, email, paid and organic social, etc.)
• Analyze the leads we receive and identify opportunities to build on our existing successes, learn from our failures with certain audiences
• Learn quickly and be comfortable asking questions and seeking answers
• Effectively prioritize and execute tasks in a dynamic and ever-changing environment
• Manage multiple requests at the same time and organize in an agile development backlog
• Speak English comfortably and fluently

Job Duties

• Partner to provide consultative data and strategic guidance so leaders can better understand marketing campaign outcomes
• Work directly on the digital marketing team, but partner with key stakeholders across Sales and Marketing
• Understand business needs as they relate to the company operating plans, marketing goals, sales pipeline, and forecasts
• Understand business requirements and translate into data and visualization requirements
• Follow data management standards to ensure the data you create, clean, and upload is error-free, consistent and scalable
• Collaborate with larger marketing team to present lessons learned, best practices and come up with smart ideas to take audience management and engagement to the next level

Requirements

Experience/Education

Bachelor's degree and two years of experience in digital marketing with an emphasis on figuring out how people/audiences interact with and appreciate digital content. Experience with enterprise systems such as Microsoft Dynamics CRM, Marketing Automation. Hands-on work with digital analytics data and data visualization tools such as PowerBI and Google Data Studio. Good understanding of digital channels (email, social media, websites) and the data that powers them behind the scenes.

Desired Skillset

• Hands-on experience with Microsoft PowerBI (data backend and visualization)
• Experience with Microsoft Dynamics and Google Data Studio
• Ability to perform data loads and structure marketing data for reporting purposes
• Strong analytical/problem solving skills
• A love for the stories behind the data
• Collaborative in a remote work environment
• Ability to take feedback and figure out what to do next
• Excellent written and verbal communications skills
• Desire to always be learning and improving
• Project management skills to organize workload

Additional information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion