Content Marketing Specialist / Marketing Coordinator

About Us

Canibuild is a leading B2B SaaS company revolutionizing the residential building and construction industry with cutting-edge virtual 3D siting, quotes, and sales enablement tools. We empower builders to transform their lead generation, sales, and building processes, making their operations more efficient and customer-centric.

Role Overview

We are seeking a dynamic and creative Content Marketing Specialist / Marketing Coordinator to join our marketing team. This role is critical to owning and executing our content strategy across multiple channels, including email marketing, social media (organic), and our website/blogs.

Key Responsibilities

• Email Marketing:
  • Develop, execute, and optimize email marketing campaigns to nurture leads, engage customers, and drive conversions.
  • Manage and email subscriber list, ensuring segmentation and personalization for targeted campaigns.
  • Monitor and report on email performance metrics, making data-driven recommendations for improvement.
• Social Media (Organic):
  • Manage and execute our social media strategy across platforms like LinkedIn, Facebook, TikTok and Instagram.
  • Create, curate, and schedule engaging content that aligns with our brand voice and resonates with our audience.
  • Monitor social media trends, respond to audience interactions, and analyze the effectiveness of our social media efforts.
• Website and Blogs:
  • Own the content strategy for our website and blog, ensuring it aligns with our overall marketing goals.
  • Write, edit, and optimize blog posts, landing pages, and other web content for SEO and user engagement.
  • Collaborate with design and development teams to ensure a seamless content experience across the site.

Requirements

• 2-4 years of experience in content marketing, preferably within B2B SaaS or technology/software businesses in the B2B space, in a startup.
• Proven ability to create compelling, high-quality content across email, social media, and web platforms.
• Strong understanding of SEO, email marketing best practices, and social media strategy.
• Excellent written and verbal communication skills, with an eye for detail and a creative flair.
• Experience with marketing automation tools (e.g., HubSpot) and content management systems is a plus.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Able to analyse and optimise continuously to achieve target metrics for engagement and conversion
• Work schedule is Monday to Friday, 6:30 AM to 3:30 PM

Benefits

• Competitive salary package
• Full-time remote work
• Opportunities for career growth
• A dynamic work environment