PR and Events Manager

Skin + Me is a mission driven start-up with seriously big skin goals.

We're looking for an experienced PR Manager to join our Skin+Me team. This is a hybrid working role with three days a week in our Paddington HQ (Mon,Tues,Fri) and two days remote.

The role :

As a PR Manager you will be responsible for amplifying the voice of the Skin + `Me brand and maximising brand awareness through traditional and digital PR activations.

The ideal candidate lives for new and exciting opportunities to tell the brand story, knowing what beauty journalists love, what drives the skincare market and what makes the UK consumer base shop — all while prioritising brand integrity.

They have a full understanding, respect and appreciation of the customer, and use this to build a compelling communications strategy that inspires journalists at the gold-tier titles (consumer and trade) to share the Skin + `Me journey.

They possess a strong brand lens and can see PR as part of the larger marketing picture — with a full understanding of how to adapt strategy to meet business objectives.

They are both innovative and creative while constantly reviewing and analysing performance of output on activity to recommend and optimise in a fast-paced, reactive D2C business.

What you'll do:

• Drive Skin + Me to achieve brand fame and an immaculate reputation via earned media across KOLs and press
• Lead the PR team (external agency and direct report) across all activations including: communications, events, brand and executive profile building; ensure that the Skin + Me story is brought to life consistently across all earned media channels
• Lead the PR team and function, briefing and approving all press materials; releases, campaigns and product sampling
• Build the strategic vision for Skin + Me (including future ventures), winning the hearts and minds of key stakeholders. Act as a key central touch point for information from internal stakeholders
• Work with agency partners to build the communication strategies for Skin + Me — ensuring key messages are shared with the key journalists and lead to coverage in gold tier publications
• Lead discussions and communication plans with key retail partners, ensuring retailers receive PR support for exclusives and launches
• Strategize, newsworthy story angles led by Skin + Me business objectives and product launches, taking into consideration culturally relevant topics, consumer trends and data
• Oversee budget, KPIs and coverage reports. Draw insights from data when planning annual spend to maximise coverage
• Work closely with internal spokespeople, to ensure press readiness, thorough briefings, background research, quote preparation and organisation of media coaching if needed
• Lead the team (internal and agency) on all planning and execution Skin + Me events

The type of person we are looking for:

• Desirable 5 years experience in PR with 1-2 as a manager
• Strong communications skills, and ability to present ideas and strategy with high impact
• Extremely organised. Ability to effectively manage timelines and coordinate internal and external teams to deliver results
• Previous experience operating in senior in-house PR position in the beauty industry
• Brand reputation and corporate comms experience
• A developed understanding of the beauty and skincare industry in the digital space
• Ability to work in a data driven environment and question ‘traditional PR practices’ to understand which activations actually drive value and know which levers to pull
• Experience working with senior stakeholders to drive spokesperson strategies
• Events management experience

Why should you choose Skin + Me?

• A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Significant equity – potentially life-changing value if you commit to our long-term mission.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
• Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits:

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
• Free Breakfast & Lunch – It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• £500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it.
• For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month.
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too.
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation.
• Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that.

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation. We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com.

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?