Marketing Data Analyst

Harvard Business Publishing (HBP) – the leading destination for innovative management thinking. We reach lifelong learners to improve the practice of management in a changing world. This mission inspires each of us to unlock the leader in everyone – including you!

The opportunity

Harvard Business Publishing’s Corporate Learning division targets enterprises that recognize leadership development as a source of competitive advantage. The Corporate Learning (CL) team’s expertise is in creating rich, interactive learning experiences that develop leaders who shape their organizations’ futures by making smart decisions at critical moments.

Harvard Business Publishing is seeking a talented and data-driven Marketing Data Analyst to join our team. The ideal candidate will have a strong technical background, excellent analytical skills, the ability to translate complex data into actionable insights and a comprehensive understanding of marketing operations.

What you’ll do:

• Data Visualization: Utilize tools such as Tableau, Power BI, Looker, or similar to create insightful and visually appealing data visualizations that drive business decisions.
  • Execute and deliver real time measurement and marketing attribution models.
• KPI Development and Tracking: Define, measure, and track key performance indicators (KPIs) relevant to marketing campaigns.
  • Monitor and report on campaign performance to stakeholders.
  • Identify data sources and KPIs that are predicative to success.
  • Manage campaign set up and hierarchy.
• Data Cleaning: Identify and correct data inconsistencies, convert data into analyzable formats, and improve data integration capabilities to provide a unified view from multiple sources.
• Database Management: Write and optimize SQL queries to extract and manipulate data. Understand data warehousing and ETL processes to ensure efficient data management.
• Statistical Analysis: Conduct hypothesis testing, regression analysis, and A/B testing to optimize marketing strategies.
• Predictive Modeling: Develop and implement predictive models to forecast marketing outcomes.
• Technology Integration: Oversee the implementation and management of marketing technologies to streamline processes and improve efficiency.
  • Ensure that technology integrations are properly established and maintained.
• Process Optimization: Review and optimize marketing processes to enhance cross departmental efficiency
• Manage External Vendors: Point of contact for marketing technology vendors.

What you’ll bring:

• Expertise in data cleaning and integration techniques.
• Experience with predictive modeling and analytics.
• Proficiency with data visualization tools such as Tableau, Power BI, Looker, or similar.
• Comprehensive understanding of marketing operations
• Familiarity with Eloqua, Demandbase, Salesforce and similar marketing technologies and how they are employed.
• Strong data storytelling skills with the ability to present data visually and verbally in a clear, concise manner.
• Strong understanding of statistical analysis and software (R, Python, SAS, SPSS).
• Ability to develop, measure, and track KPIs.
• Excellent problem-solving abilities with critical thinking and innovation.
• Detail-oriented and organized with a commitment to maintaining thorough documentation and data hygiene.

You’ll stand out if you have:

• Data Storytelling Skills: Ability to weave data into compelling stories that drive business decisions.
• Problem-Solving Skills: Critical thinking and innovation to analyze data independently and objectively.
• Detail-Oriented: Maintaining thorough documentation, ensuring data hygiene, and conducting quality assurance checks.
• Organizational Skills: Ability to manage multiple projects simultaneously and ensure accuracy and consistency in data analysis.

What we offer

As a mission-driven global company, Harvard Business Publishing is committed to fostering a culture of inclusion, trust, and engagement where everyone is welcome, valued, respected, and feels they belong. In addition to a competitive compensation and benefits package, we offer meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!

HBP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

$80,000 - $85,000

Above is the annualized pay range for this position. In addition, this position includes the opportunity to earn our annual Performance Based Variable Pay Program. Actual salary will be set based upon a range of factors, including external benchmark market data, individual knowledge, skills, experience, location and internal equity.