Data Scientist

• Job Title: Data Scientist
• Level & Responsibility: This role is aligned to a Senior Executive level and may be known as an experienced Data Analyst in other businesses
• Salary Band: £33,000+ per annum, depending on experience plus a 10% discretionary bonus scheme
• Location & Hybrid Working: Nottingham, hybrid (2 days in the office a week)

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The role

This role involves leveraging data from diverse sources to deeply understand campaign performance. You'll be building audience control groups, identifying new metrics, trialling measurement approaches, and delivering innovative analytical solutions. Additionally, the role entails evaluating off-site media, statistical approaches, data visualisation, and automation through data engineering techniques. You'll be collaborating with various teams, including the Boots data science team. Key stakeholders include SMG teams, the Boots data science team, and other internal stakeholders.

Why SMG?

We are dedicated to supporting our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years.

We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but here's some of our favourites...

💰 Generous discretionary bonus scheme

🧘‍♂️ £1,800 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

🫶 4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

📚 £500 yearly “Uni Fund” towards learning and development

🎧 Free headspace subscription

🕐 4pm Friday finishes all year round

🥳 Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year

Why you?

In line with our company values, within your role you'll want to stay honest, stay hungry, stay foolish, and most importantly, have fun! More specifically, you'll have / be:

• SQL
• Python
• Strong relationship-building and communication skills
• Non-technical stakeholder management

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

• Leverage data from various sources to create an in-depth understanding of campaign performance
• Building audience control versus exposed groups, using Machine Learning methodologies, evaluating the impact of on-site and off-site media campaigns - Identifying and implementing new metrics that enable a deeper, more long-term understanding of campaign performance (e.g. CLV, CAC)
• Trialing new approaches to measuring campaigns that deliver insight across how various channels such as off-site (e.g., social) on-site (e.g., Criteo banner) and in-store (e.g., digital 6 sheet) work together to drive uplift for the brand
• Delivering innovative analytical approaches that provide best-in-class service to our clients
• Working with the team on methodologies for evaluating off-site media (e.g., Meta) using 1st party data
• Working on all the data that feeds into our proprietary tool, Plan-Apps (working with various teams to ensure this data provides actionable insight)
• Presenting and visualising data for audiences of all levels of data literacy

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More information and resources to support you & your application...

• To find out more about our agencies and departments, click here.
• To find out more about our application & interview process and supporting you through this, click here.
• To find out more about Diversity, Equity and Inclusion at SMG, click here.
• To take a look at our FAQ's, click here.

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