Sales Development Representative

What’s it all about?

A Visa sales development representative (SDR) is a sales professional who focuses on generating new business opportunities for Visa Direct.

Their primary responsibility is to research and prospect, outreach, qualify and nurture potential clients and set up appointments for the sales team. As an SDR you will typically work in conjunction with our marketing and sales teams to increase revenue by generating a pipeline of qualified prospects through inbound and outbound activities.

What we expect of you, day to day:

Demand Generation Strategy (approx. % of role breakdown – 25%)​

• Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targets​.
• Researching prospects, target personas, and segment landscape to assist with lead scoring and account-based marketing​.
• Building prospect lists of who you will be targeting, using business development tools​.
• The strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives​.
• You will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against targets​​

Demand Generation Delivery (approx. % of role breakdown – 60%)​

• Delivery of holistic demand generation activity, outbound and inbound lead generation​
• Managing your prospect lists, building, and executing campaigns within lead generation tools​
• Qualifying all leads and creating opportunities that are a good fit to be passed to Sales Consultants based on agreed criteria​.
• Follow up with Sales Consultants on opportunity created and take it as an opportunity to learn and reframe (why we win/why we lose)​

Segment Research (approx. % of role breakdown – 15%)​

• You will endeavor to stay up to date on the industry and businesses within your segments.
• You will assist with any segment research into areas such as industry trends, ​latest developments, etc that will assist with developing sales leads​.
• As segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospects​​

Other key areas of focus​

• Develop, manage and maintain excellent relationships with stakeholders​.
• Data-driven approach – base your strategy on facts rather than opinions​.
• Demonstrate ROI on all activity​.
• Regularly build, manage, monitor and refresh pipeline of prospects for all target segments​.
• Share key insights from your discovery work with your peers, to inform future prospecting and segmentation​.
• Continuously analyse campaign performance to improve the quality and warmth of leads​.
• Achieve quarterly opportunity target and KPIs​.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Requirements

What we’re after…
• Native/fluent English language skills. Arabic would be a plus
• Strong written skills.
• Delivered demand generation activities, meeting individual and team targets.
• Delivered a segment strategy resulting in improvement in key team OKRs & KPIs.
• Proven understanding of different demand generation and sales development
techniques.

Additional information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.