Business Analyst

About us:

Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate. What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.

Our businesses:

With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.

A23 (Gaming) - The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business. Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.

Cricket.com - We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.

Position Overview

• Business Analyst will play a pivotal role in optimizing customer acquisition strategies and ensuring the long-term success of our organization. This individual will work closely with cross-functional teams to analyse data, identify trends, and develop actionable recommendations to drive customer acquisition, retention and loyalty initiatives.

Responsibilities

• Data Analysis:

• Utilize various data sources to analyse customer behaviour, transactional data, and other relevant metrics.

• Identify patterns, trends, and anomalies in data to uncover insights into customer retention and attrition.

• Reporting and Visualization:

• Create and maintain regular reports and dashboards to monitor key acquisition & retention metrics.

• Visualize data effectively to communicate insights to stakeholders.

• Customer Segmentation:

• Segment customers based on their behaviour, preferences, and demographics to tailor retention strategies.

• Collaborate with analytics and product teams to develop targeted campaigns and offers.

• Predictive Modelling:

• Build predictive models to forecast customer retention and attrition rates.

• Use predictive analytics to identify at-risk customers and recommend proactive measures.

• Collaboration:

• Work closely with the Retention Team, Customer Support and Product Development teams to align strategies and goals.

• Collaborate on the development of acquisition & retention initiatives and campaigns.

• Continuous Improvement:

• Stay updated on industry best practices and emerging trends in customer acquisition & retention.

• Continuously improve analytical processes and methodologies to enhance the effectiveness of acquisition & retention strategies.

Responsibilities

• Bachelor's degree in Business, Statistics, Economics, or a related field. Master's degree preferred.
• Proven experience as a Business Analyst or Data Analyst with a focus on customer retention.
• Proficiency in data analysis tools and languages (e.g., SQL, Python, R, Excel).
• Strong analytical and problem-solving skills.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Knowledge of customer segmentation and predictive modelling techniques.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and the ability to meet deadlines.

Why Join Us:

● Pioneering Legacy: Join a leading company in the real money gaming industry with an 18-year history. For the past decade, we have consistently achieved net profitability, boasting an average annual profit growth of 30%.

● Collaborative Innovation: Work in an environment that values creativity, collaboration, and excellence.

● Career Growth: Enjoy opportunities for career advancement and professional development in our rapidly expanding company.