B2B Marketing Specialist

Must-Have Skills: Campaign URL Builder (UTM Tags), Google Marketing Platform, SEO Organic Rank Monitoring

Job Description:
The candidate should have extensive experience with paid search platforms (Google & Bing Ads), paid social/display platforms (LinkedIn & DV360), and organic optimization (SEO) tactics. This role is responsible for executing and supporting multi-million-dollar digital marketing campaigns.

Key Responsibilities:

• Manage paid media campaign execution for Webroot, Carbonite, and other OpenText brands across multiple global markets.
• Execute campaign optimization strategies (in collaboration with agencies) to ensure spend efficiency and hit volume targets.
• Support the development of new strategies to drive increased customer acquisition.
• Partner with cross-functional teams to support go-to-market (GTM) plans for upcoming product launches.
• Monitor and report on marketing campaign performance, including providing monthly and quarterly summaries.
• Collaborate with in-house growth managers and copywriters to design and test new marketing initiatives.
• Maintain an in-depth understanding of advertising platforms such as Google, LinkedIn, and others.
• Develop forecasts and media plans with input from partners and your marketing lead.

Qualifications:

• 2+ years of experience managing digital marketing campaigns across paid search, organic search, paid social, and display platforms, with international exposure, including ad copy testing experience.
• 1+ years of experience in global B2B marketing.
• Strong knowledge of digital marketing mechanics and advertising platforms such as Google, Bing, LinkedIn, and display networks.
• 2+ years of experience with modern BI tools like Tableau, Google Analytics, or Adobe Analytics.