Content & Digital Marketing Analyst

Schweiger Dermatology Group is one of the leading dermatology practices in the country with over 400 healthcare providers and over 115 offices in New York, New Jersey, Pennsylvania, Connecticut, Florida, Illinois, Missouri, and Minnesota. Schweiger Dermatology Group provides medical, cosmetic, and surgical dermatology services with over 1.5 million patient visits annually.

Our mission is to create the Ultimate Patient Experience and a great working environment for our providers, support staff and all team members.

Schweiger Dermatology Group has been included in the _Inc. 5000 Fastest Growing Private Companies in America_list for seven consecutive years. Schweiger Dermatology Group has also received Great Place to Work certification. To learn more, click here.

Schweiger Dermatology Group's Ultimate Employee Experience:

• Multiple office locations, find an opportunity near your home
• Positive work environment with the tools to need to do your job and grow
• Full time employees (30+ hours per week) are eligible for:
  • Medical (TeleHeath included), HSA/FSA, Dental, Vision by 1st of the month after hire date
  • Company HSA contribution
  • Eligible for 401K
  • Your birthday is an additional personal holiday
  • Company Sponsored Short Term Disability
  • Pre-tax savings available for public transit commuters
• Part-time employees (less than 30 hours)
  • Eligible for Dental, Vision, and 401K on 1st of the month after date of hire
• Employee discounts on Schweiger Dermatology Group skin care products & cosmetic services

Job Summary: The Content & Digital Marketing Analyst is responsible developing a multichannel content strategy, creating or sourcing content, collaborating cross-functionally to distribute content across channels, supporting digital marketing and other key initiatives and analyzing the impact of their work.

Tr a v e l: While primarily a remote position, employee is required to attend monthly in office cadence (up to two times per month). From time to time, additional in-person team meetings may be required as well.

Essential Functions:

• Own the development and ongoing management of content calendar aligned with Schweiger Dermatology Group strategic priorities, relevant trending topics, channel/platform best practices and more.
• Manage the creation or sourcing of content in different formats (e.g., blog posts, video, visual assets).
• Oversee and edit others’ writing focusing on things including grammar, clarity, creativity and adherence to brand and other guidelines.
• Manage ongoing partnership with channel owners to identify content needs and ensure distribution across multiple channels in a coordinated way.
• Monitor how other organizations (within and beyond the industry) leverage content; use learnings to identify and implement best practices and opportunities for differentiation.
• Manage various aspects of digital marketing which includes, but is not limited to search engine optimization, paid search and targeted/paid social. This involves collaborating with an external agency and owning key deliverables, channels and projects.
• Collaborate with email marketing colleagues to develop a robust testing plan, analyze results and make recommendations based on the learnings.
• Own key deliverables within multi-channel marketing strategies that support our expansion into specialties beyond dermatology (e.g., allergy)
• Take ownership of additional responsibilities and projects based on business needs.

Qualifications:

• Bachelor’s degree required in business administration, marketing, finance, economics, statistics, or a related field.
• 1-2 years of proven experience in content creation, digital marketing, email marketing and/or other growth-focused marketing.
• Experience analyzing marketing initiatives and leveraging insights to inform future plans.
• Strong writing and editing skills; able to write compelling copy tailored to different channels and edit others’ writing focusing on things including grammar, clarity and creativity.
• Excellent interpersonal skills: ability to communicate effectively and collaborate with internal and external partners including providers, office staff, central support teams and agencies.
• Detail-oriented and organized.
• Enthusiastic about taking on additional responsibilities as opportunities arise.
• Thrives in a fast-paced, iterative environment.
• Healthcare experience preferred, but not required.

Salary Pay Range

$65,000—$70,000 USD

Schweiger Dermatology Group, is an equal opportunity employer and does not discriminate in its hiring process with applicants, whether internal or external, because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender identity, disability, genetic information, veteran status, military status, application for military service or any other class per local, state or federal law.

Schweiger Dermatology Group does not require vaccination for COVID-19 in order to be considered for employment; however, some state guidelines may require that we keep record of your vaccination status on file.