Paid Search Specialist

MORI is a digitally native, omnichannel baby and children’s sleepwear brand established and headquartered in London. We exist to empower families to sleep better. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen's Awards for Enterprise (2022), Can’t Live Without Parenting Product (2021, 2023), Made for Mum (2024).

The Role

We are looking for an experienced Paid Search Specialist to fully own the paid search strategy & channel management at MORI.

The Paid Search Specialist will be responsible for all Paid Search channels, from strategy through to execution. They will manage the day-to-day running of campaigns, including keyword research, campaign building, daily optimisations of bids, targets & budget, all to deliver efficient revenue. To achieve this, they will be expected to manage testing plans and stay current on Google updates & industry news/best practices.

The successful candidate will have experience efficiently scaling Google & Bing campaigns for a B2C business to drive revenue growth through valuable customer acquisition.

Reporting into the Senior Growth Manager, sitting alongside the other acquisition team members, including an SEO Specialist and a Senior Paid Search Executive.

Responsibilities

Campaign Management & Strategy:

• Hands-on set-up up and management of paid search campaigns including bid optimisation, budget management, keyword generation, and audience targeting.
• Identify keyword gaps and generate new campaigns, ad groups, and keywords to increase volume and maximise ROI.
• Perform health checks on Text, Dynamic, and Shopping campaigns to ensure they are set up and running to best practice.
• Define and develop a regular ad copy testing roadmap designed to improve overall performance across our key markets (UK, USA, and Europe)
• Submitting briefs and liaising with in-house Creative & Content teams to develop compelling creative assets and landing pages for PPC campaigns.
• Develop campaign strategy of search campaigns with support from the Senior Growth Manager & CMO.

Reporting & Analysis:

• Ensure campaign performance meets/exceeds targets across all markets globally.
• Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.
• Conduct competitive research and present findings and suggested improvements to our sites.
• Build Looker, Shopify & GA4 reporting on key Search and Shopping metrics.

Team and vendor relationships:

• Develop a strong relationship with our Google account managers and other technology vendors, and ensure we are participants in all relevant Beta tests.
• Liaise with Marketing, Product & Creative teams to collect all the necessary content required for new product launches.
• Collaborate with the rest of the growth team, including SEO, Paid Social, CRM & Ecomm to create integrated marketing campaigns, and report on performance.

Industry knowledge:

• Staying up to date with the evolving digital landscape to identify relevant first-to-market opportunities.

Requirements

• A minimum of 4 years directly managing Google PPC campaigns for a B2C business to acquire new customers ( experience with Bing is a bonus).
• Previous accountability for monthly budget management in excess of £50,000 ad spend.
• Must have active certificates for the following Google exams: AdWords Fundamentals, Search Advertising, Shopping Advertising, Display advertising, Mobile Advertising, Video Advertising and Google Analytics.
• Strong understanding of attribution models including GA4
• Advanced knowledge of Excel; comfortable in producing complex reports, formulas and pivot tables.
• An analytical thinker with a knack for numbers and the curiosity to translate the data into actionable insights.
• Excellent communicator, able to speak with authority to senior colleagues and to simplify complex challenges.
• Excited about working in a fast-paced start-up environment, where you can share your knowledge and help grow the business.
• Enjoy a challenge, taking ownership of your projects and pride in your work.
• Flexible, approachable attitude with good problem-solving skills.
• Organised with excellent attention to detail.

Benefits

• Fully remote working
• Working alongside a talented and passionate team of individuals
• The opportunity to be a part of a award-winning baby and toddler sleepwear brand