Lead Tactical Marketing Engineer

Job Purpose:

The Lead Tactical Marketing Engineer is responsible for creating & improving existing marketing collaterals , driving GoTo Market - promotional activities for Renesas Connectivity Business Division (Bluetooth low energy, Wi-fi, NFC and Audio). She/He works with Connectivity Business Development team and Product Lines to deploy these dedicated promotional and marketing collaterals for our Sales teams and Channel partners.

Principal Accountabilities:

Responsible for creating & improving existing marketing collaterals for GoTo Market and promotional activities of Renesas Connectivity Business Division (Bluetooth low energy, Wi-fi, NFC and Audio).

• Co-create full year (if necessary, longer) promotion, collateral and activity plan by collaborating with CSD Business Development team.
• Ensure communications assets (content) aligns with Connectivity Division’s roadmap & strategy.
• Establish close relationship with Product Lines– on creation of deliverables - marketing collaterals and promotional activities required for new product introductions.
• Create and gather content for internal communications such as Connectivity Internal Newsletters – For Sales teams.
• Collaborate with Business development to ensure marketing collaterals for Sales, Field Application Engineers and Channel partners are available on demand over

Seismic/ Brainshark /Renesas Academy or any other platform available.

• Liaise with Connectivity Business Development team to plan full year sales enablement training/webinar plans (internal/external).
• Perform periodic check and housekeeping on sales enablement platforms (Seismic, Brainshark) – for existing portfolio (post launch)
• Conduct high quality research, interviews and collaborate with Product Lines and Business development teams for producing clear and compelling copy for various mediums (e.g. white papers, blog posts, newsletters)
• Run (digital) market /competition listening activities and share insights with Product and Business Development teams to generate advocacy points and utilize them in marketing collaterals.
• Promote Renesas Connectivity portfolio during events and tradeshows.

Requirements

Knowledge

• Technical background (BSc. EE, MSc. EE or similar) ideally in wireless Connectivity domain with minimum of 5 years working experience in marketing, promotion, communication.
• Knowledge on Wireless Connectivity technologies at least 2 of these: Wi-Fi, Bluetooth, NFC
• Proven success developing marketing & promotional programs that motivate and empower revenue growth.

Skills and Experience

• Loads of passion and drive for the business and the technology!
• Good project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment.
• Ability to create and measure performance, assess needs, and identify areas for optimization.
• Good understanding of creating and deploying marketing content for semi-conductor industry.
• Producing clear and high quality copy for various mediums (e.g white papers, customer success stories, technology or product blogs and promotional content)
• Establishes and maintains external networks of design/creative agencies.
• Understands distribution network for semi-conductor industry.
• High degree of autonomy and strong teamwork abilities. Human relations skills are critical to inspire and motivate stakeholders.
• Strong interpersonal skills in international environment
• Strong written and communication skills in English.
• Highly experienced MS Office user, advanced in using Excel, PowerPoint, and content design tools.