Digital Marketing Manager

Role Title: Digital Marketing Manager

Industry: Management Consulting

Hours: Full-time, Permanent or Contract

Location: Bangalore, Hybrid Role

We are looking for an experienced Digital Marketer to support our efforts in the successful development of Eupnea’s online presence and promotion of our brand through all Digital channels. You will work directly with our Director in India and our Founder in the UK to support the development of the overall B2B Digital Marketing strategy of the firm across a diverse range of Digital channels.

The main objective of the role will be to help us interact with clients in highly engaging ways and articulate a compelling story about Eupnea through our website and other locations in the web.

Primary Role Responsibilities

• Own development of Eupnea’s website to drive increased engagement and deliver excellent experience to visitors and clients

• Build highly effective Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategies to deliver ambitious incremental website traffic against set targets

• Develop and implement other digital marketing strategies, including for email, social media, content, video and event, as well as, advertising strategies to highest quality and effectiveness (costs and outcomes)

• Measure key performance metrics and produce weekly and monthly reports, including website traffic, brand reputation, audience engagement, sales conversion, client acquisition and return on investment

• Develop Eupnea’s overall online presence in the web across social media, including LinkedIn, Facebook, Twitter and YouTube, and other appropriate online platforms for client engagement and review

• Work with external market research and marketing agencies and platforms to support the design of compelling commercial material and digital marketing campaigns and ensure optimal client acquisition and other campaign performance results are achieved.

Requirements

• A Bachelor’s degree in marketing or other relevant field

• 2+ years of experience in a digital marketing or similar role

• Proven track record for delivering significant website traffic and marketing results within the B2B industry. Knowledge of the consulting industry will be considered a plus

• Good experience in website design, development and maintenance

• Excellent practical experience of search engine optimisation, website analytics, social media platforms and digital marketing and advertising. You must have excellent experience in SEO to be considered.

• Knowledge of the latest digital marketing trends and technologies

• Strong technical expertise amongst various SEO/SEM software platforms, including SEMrush and Ahrefs, and ad serving tools

• Ability to work as part of a small team in a highly entrepreneurial environment

• Excellent written and oral communication skills, and analytical thinking skills