E-commerce Visual Content Lead

About Us:

At Linea di Liara, we believe that beautiful, contemporary lighting should be accessible to all. Founded in 2013, we are a leading ecommerce lighting brand committed to bringing affordable and stylish fixtures directly to consumers online. Headquartered near Chicago, our team of in-house designers and ecommerce experts create lighting solutions for every budget. Linea di Liara reaches millions of customers through our own website and major retail platforms like Amazon, Wayfair and Houzz. Our seamless omnichannel approach paired with excellent customer service led us to be recognized by Inc Magazine as one of the 500 fastest growing companies in America.

Overview:

As our E-commerce Visual Content Lead, you'll oversee all visual branding, product images, and content for our Marketplaces, especially Amazon and Wayfair. Your main goal is to create eye-catching visuals and digital content that boost product discovery and sales online. With your keen eye for style, data-driven mindset, and deep marketplace knowledge, you'll update our product catalogs and set visual guidelines for new product launches. This role requires balancing creative vision with business goals in a fast-paced environment. The ideal candidate is passionate about home décor and skilled in photography, graphic design, 3D modeling, and content production.

Key Responsibilities:

• Content Creation: Design and produce high-quality product imagery, lifestyle shots, infographics, and A+ content tailored for Amazon and Wayfair platforms.
• Video Production: Develop product and promotional videos that detail features, benefits, and installation processes, offering an immersive shopping experience.
• Creative Direction: Hire, onboard and manage a creative team of in-house employees and freelancers, including graphic designers, copywriters, 3D visualization specialists, photographers, and maintain accountability for their performance and deliverables.
• Platform Optimization: Stay up to date with the latest visual content trends and standards for Amazon and Wayfair, ensuring our content is always optimized for visibility and engagement.

Requirements

• Bachelor’s degree in Art, Design, Marketing, or related field.
• 3+ years of experience as an art director, creative director or graphic design leader for an ecommerce company or agency (Amazon experience highly preferred)
• Strong knowledge of ecommerce, digital marketing, and social media trends and best practices.
• Significant experience with Adobe CC (especially Photoshop and Illustrator), 3D modeling and rendering tools, and a working knowledge of innovative tools such as Midjourney and Stable Diffusion
• Proven track record of growing and scaling successful brands through creative strategies and visual designs.
• Ability to lead and mentor a team of designers, copywriters, and photographers.

Benefits

• Competitive Salary
• Flexible hours for better work-life balance across time zones.
• Professional development opportunities to boost skills and career growth.
• Performance bonuses for exceptional contributions.
• Remote work for flexibility, comfort, and savings on commuting.