Director, CRM & Retention Marketing

Job Summary:

The Director, CRM and Retention Marketing is a highly strategic role that will lead iHerb’s customer retention & CRM efforts, working cross-functionally to drive our global customer retention strategy in close partnership with the marketing operations team, product teams, and international teams. The ideal candidate will have a passion for driving customer engagement, retention, and loyalty.

Job Expectations:

• Develop and lead iHerb’s global customer retention strategy, with the goal of driving higher repurchase rates, increased share of wallet, and overall lifetime value.
• Partner closely with international marketing leads, as well as executives to define the ideal customer journey and work cross-functionally to ensure effective execution.
• Partner with Product and IT Teams to ensure technology and product integrations roadmap delivers on the marketing team’s ability to execute global CRM campaigns
• Partner with the business intelligence team to ensure our customer cohorts are being nurtured and activated through segmentation, personalization, and triggered efforts, supporting the long-term engagement of our customer base
• Collaborate with the custom...