Content Lead

Here at MachineFi Lab, we’re building tomorrow’s internet today and powering the new reward economy by creating a fairer / safer / and more rewarding internet of things! MachineFi is a new paradigm that underpins the future Web3 machine economy. We are looking for a candidate who is passionate about content creation, who enthusiastically embraces variety because working at a web3 company means everyday is packed full of change.

• Manage content across all platforms including: website, community, email and social media.
• Work with the content writing, graphic design, web development, and social media teams to plan, create, and distribute the best content.
• Develop a comprehensive content strategy across multiple platforms.
• Write the most powerful brand content.
• Manage the content team consisting of writers, graphic designers, videographers, etc.
• Develop, formulate and update cross-platform content strategies.
• Run ongoing team brainstorms to continually develop new ideas.
• Brainstorm new content ideas alongside the larger creative and marketing teams.
• Significantly increase our following on social media.
• Provide editorial, creative and technical support to team members.
• Track web analytics to ascertain content engagement levels.
• Provide proofreading and editing submissions according to brand guidelines.
• Implement SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
• Review analytics and search performance reports to assess the success of content marketing initiatives.
• Assist with outreach and amplification initiatives to improve the website’s search engine ranking scores.
• Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.
• Creating and maintaining a streamlined content calendar that keeps the whole team on track.

• Bachelor's degree in communications, journalism, English or related field.
• 4+ years agency/web3 experience or experience in a similar role.
• Proven Managerial Skills and experience.
• Adept at keyword placement and SEO best practices.
• Exceptional written and verbal communication skills.
• Excellent Editing Skills.
• Highly computer literate… some knowledge of web design, including HTML and CSS.
• A real creative edge.
• Proficiency with popular content management systems.
• Experience with social media management.
• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Strong leadership qualities.
• Ability to be a team player.