Category Manager

Job Summary

Are you someone who uncovers patterns in dreams or seeks to translate subjective content into data? We're seeking Business Managers with a keen interest in deciphering content and consumer behavior. As a Category Manager for Disney+ Hotstar, you will spearhead a pivotal consumer segment. Your team's mission is to take ownership of vital business objectives for this consumer group and implement strategic decisions to drive substantial metric improvements.

About the team

Category team is dedicated to getting to know our consumers on a deeper level. They use analytics to gain insights into on-platform consumer behavior and cultivate creative expertise for differentiation opportunities and content support. Staying updated on industry trends and competition, they devise a content strategy driven by consumer demand, OTT behavior, and competitive analysis. They take ownership of the category's P&L and key success metrics, program manage content launches, and collaborate across functions to achieve their goals, providing leadership with category reviews for decision-making and implementing a feedback loop for continuous strategy refinement.

Reporting To – Director - Category Disney+ Hotstar

Consumer & Industry:

• Understand consumer segments, behavior, latent needs, value propositions through qualitative and quantitative research
• Derive additional insights through analytics basis on-platform consumer behavior
• Build creative expertise in the team to find differentiation opportunities and support content buy
• Maintain a constant cadence of content buys & launches to support the category business objectives
• Stay abreast of industry & competitive landscape in the category and identify trends, future growth areas

Strategy & Planning:

• Define a content strategy to deliver the business goals for Tamil category
• Identify key levers & initiatives to help achieve success (content, product, marketing, growth)
• Work with cross-functional teams to move levers to help achieve success
• Own the P&L for the category (Revenue, Content costs, CAC, OI)

Execution

• Own key success metrics for the category (subs, engagement, retention)
• Program manage content launches, relevant experiments, and interventions to improve performance
• Drive cross-functional ‘virtual’ teams across analytics, growth, marketing, product, and Star (TV + Content) to deliver goals
• Track & report the movement of key success metrics
• Lead category reviews with leadership & support decision-making
• Devise a feedback loop in the overall strategy based on ground performance

Skills & Attributes for success

• Love content: A genuine passion for Tamil content. You should have a deep appreciation for storytelling, media, and the impact it can have on audiences
• Curious: Curiosity is a key trait for success. You'll need to be naturally inquisitive, constantly seeking to understand audience preferences, emerging trends, and evolving market dynamics
• Thinker: This role requires a strategic thinker who can analyze data, market trends, and consumer behavior. You'll be tasked with formulating content strategies that align with overarching business goals and make a meaningful impact
• Opinionated but equally open to hearing other opinions: While having a clear point of view is valuable, it's equally important to be open-minded and receptive to different perspectives. Collaboration often leads to the best outcomes, so the ability to listen and incorporate diverse ideas is crucial
• Like numbers: Having an affinity for working with numbers means you'll be comfortable interpreting analytics, measuring the success of your strategies, and making adjustments based on quantitative insights

Preferred Education & Experience

• 6+ years of experience with a background in Strategy and consulting roles. Additional experience in content strategy or digital consumer businesses and data analysis is a plus
• Preferred Qualification: MBA, preferably from Tier I/Tier II institutes

About Us -

Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.

Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.

Why Join Us -

Be part of the biggest OTT service in India and at the forefront of innovation in OTT, No Dress Code, Unlimited Leaves, Diverse & Inclusive Culture and Fun Life Balance.

Links -

www.hotstar.com

https://careers.hotstar.com/join-us

https://www.linkedin.com/company/disney-hotstar/mycompany/