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Publicis Consultants is a communication consulting agency, part of Publicis Groupe, one of the largest global communication networks
The Head of Performance Media and Analytics will spearhead Global digital marketing strategies for a prominent fintech client within our media agency. This role demands expertise in performance/acquisition marketing, deep data analysis, and the integration of technology stacks to drive client-specific registration KPIs. The ideal candidate will support the delivery of our acquisition and performance media strategies, leveraging analytics to uncover growth opportunities and optimize campaign performance. Collaborating closely with local market teams and the AdTech lead, this role is pivotal in aligning marketing efforts with the client's business objectives, ensuring strategies are data-driven, results-oriented, and consistently deliver high-quality outcomes in a fast-paced, dynamic industry.
Key Responsibilities:
Required Qualifications:
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