Senior Product Marketing Manager

We are seeking an innovative senior product marketing manager to improve our company's marketing strategies and competitiveness. As a senior product marketing manager, your duties will include analyzing competitor behavior, identifying market trends, and increasing our market share.

To be successful in this role, you should demonstrate a great track record in managing product marketing and interpreting marketing metrics. First-class senior product marketing managers act as brand ambassadors and capitalize on consumer behavior trends.

Senior Product Marketing Manager Responsibilities:

• Analyzing marketing strategies to identify new opportunities.
• Developing consumer-based marketing and branding strategies.
• Liaising with management, marketing, sales, and production teams.
• Developing and launching new product lines and identifying new customers.
• Establishing targeted customer and industry partnership networks.
• Monitoring key marketing metrics and developing market segmentation models.
• Integrating user-experience feedback in product updates and innovation.
• Performing competitor analysis toward an increased market share.
• Developing consumer-oriented marketing products and branding strategies.
• Incorporating emerging solutions and technological advancements in new products. LinkedIn

Requirements

• Bachelor's degree in marketing, business development, or similar.
• Master's degree in business administration preferred.
• 3-5 years of experience as a senior product marketing manager in a related industry.
• Proficiency in EMM and CRM software, such as HCL Unica and SalesForce.
• Advanced knowledge of consumer behavior sciences and marketing strategies.
• Demonstrable experience in product marketing and innovation.
• Exceptional ability to increase competitiveness and market share.
• Ability to develop strong customer relations and feedback channels.
• Advanced competency in researching market trends and consumer behavior.
• Ability to identify strategic industry partnerships and build effective networks.
• Exceptional interpersonal and communication skills.