Social Marketing Lead

The Arbitrum Foundation is an organisation based in the Cayman Islands that is tasked with developing and nurturing the Arbitrum ecosystem. This includes Arbitrum One, an Optimistic Rollup, that instantly scales apps, reducing costs and increasing capacity, without sacrificing Ethereum's security and Arbitrum Nova, which allows for ultra-low cost fees by leveraging AnyTrust technology making it ideal for Social and Gaming applications.

Arbitrum today is the leading Ethereum scaling solution with dominant market share including hundreds of apps on the platform and over 50% of all rollup liquidity.

The Arbitrum Foundation is searching for a dynamic and experienced Social Marketer to lead our social media strategy and amplify our voice in the ever-evolving Web3 landscape. As Arbitrum products, partners, and ecosystem continue to scale Ethereum, you'll play a pivotal role in shaping the narrative and fostering a passionate community around our innovative technology. The ideal candidate will have a passion for Web3, social media, and possess excellent leadership and interdepartmental skills to drive successful campaigns.

Responsibilities

• Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)
• Craft compelling content that resonates with developers, users, and the broader Web3 community
• Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy
• Lead and manage a team of social media specialists across different regions
• Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources
• Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly
• Collaborate closely with other marketing and partnership teams to ensure brand consistency
• Analyze social media performance metrics and identify areas for improvement
• Foster a positive and engaged online community around the Arbitrum ecosystem

Desired Background

• 5+ years in social marketing, preferably last 3 years in Web3
• Proven experience leading social media strategy development and execution
• Deep understanding of the Web3 space and its target audienceStrong track record of building and engaging online communities
• Excellent written and verbal communication skills
• Experience in content creation (video, graphics, written content) for social media
• A data-driven approach with the ability to analyze and interpret social media metricsProven ability to manage and motivate a team

At the Arbitrum Foundation, we believe that diversity, equity, inclusion, and belonging are essential to our success.

We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.