Marketing Director

Come onboard and help shape how real world mobile games and apps are positioned and presented to the world. As Director of Marketing, Tokyo Studio, you will guide our product marketing strategies for all mobile apps being developed at our Niantic Tokyo Studio, Pikmin Bloom and Monster Hunter Now. Niantic’s mobile apps and games are distinct from typical apps, and so is our marketing strategy.

You’ll lead a team of skilled, savvy and hardworking marketers to conceptualize and develop impactful consumer-facing campaigns, lead all aspects of the marketing strategy for global franchises being built at our Tokyo Studio, and collaborate with executives, cross-functional teammates and external strategic business partners. And, most significantly, you’ll have tons of fun while doing it, contributing to Niantic's vision of enabling the "real-world metaverse" for consumers to authentically engage in and enjoy.

Responsibilities

• Create, drive and measure marketing campaigns and the corresponding impact they have on our broader business and product goals, ensuring online data and performance measurement is established upfront.
• Lead the Tokyo Studio marketing team, working closely wit...