Customer Marketing Manager

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Customer Marketing Manager, Fund Admin, you’ll work to:

• Define strategy for customer marketing across channels for our Fund Admin business
• Drive upsell for our SPV, Fund Tax, Portfolio Insights, Valuations, and future add-on products to our Fund Admin customers
• Partner with Product Marketing on establishing and iterating the customer journey and driving feature adoption
• Collaborate across Sales, Product, Customer Success , Business Development, Marketing Ops and internal marketing partners to develop impactful and timely upsell/adoption campaigns that map to the customer journey and relevant personas
• Leverage major customer events and launches to superpower outbound efforts
• Take a lead role in generating demand from customer-focused product launches
• Prioritize the customer experience within the campaign strategy in demonstrable ways
• Lead with an integrated marketing approach to expansion and retention inclusive of content, events (live/webinar), paid, sending etc.
• Manage to business metrics for expansion, churn and contraction by constantly evaluating and acting on performance metrics from campaigns
• Partner with CS and sales partners on retention motions
• Work closely with the growth and product team on in-app journeys
• Act as a key member of the planning and prioritization team for quarterly and annual planning

The Team You'll Work With

You’ll be joining our Marketing team.

Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

• 5+ years of customer marketing experience, preferably in SaaS or 7+ years in outbound marketing
• Financial services background a plus
• Versed in working cross-functionally including Product, Sales, Customer Success and Marketing Ops as well as within the Marketing team (content, events, paid, etc.)
• Comfortable in a fast-paced environment
• Highly customer-centric
• Biased for action and data-driven
• BA required

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $114,750 - $135,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.