Product Marketing Manager

Mission

As a Product Marketing Manager at Svix, you will develop and execute strategic marketing plans to give voice to the company strategy and drive the success of our products. You will partner with the GTM team and our CEO to build the GTM engine. You’ll be responsible for product positioning, content generation, messaging / comms, sales enablement, and increasing brand awareness and customer base. By understanding market trends, analyzing competitors, and developing compelling messaging and positioning for our products, our prospects and customers hear and respond to a single voice. You will deeply know, understand, and empathize with our customers, which gives you the unique perspective to help build customer moats.

In this role you’ll collaborate closely with our CEO, sales team, and engineering to effectively connect the product to the customers that need our solution. With an audience first approach, you will represent Svix’s voice to the market. Joining Svix now is getting the best of both worlds. It’s early enough to make a significant impact on the trajectory of the company, but we already have significant revenue and are used by some of the world’s best companies. This is a unique opportunity to help shape our content strategy and the developer-facing voice of Svix.

Outcomes

• Drive awareness and top of funnel activity
  • Craft content, collateral and copy for social media platforms, blogs and ads
  • Create successful product launches
    • Impact to be measured by customer acquisition, engagement on social media and the completion of launch materials (web pages, demos, videos, case studies)
• Own the voice of the company
  • Increase awareness of Svix’s products among target customers by creating marketing campaigns and campaigns, crafting compelling messaging, owning case studies and utilizing various channels to reach the intended audience, such as social media and conferences.
• Empower the sales team
  • Create sales collateral, provide training, and craft messaging frameworks that resonate with potential buyers so that our sales team is able to link customer needs to tangible business impacts
  • Help the sales team show up for every prospect or customer interaction with a hyper-clear message around “Why Us” to increase our win rate
• Be the customers’ champion
  • Develop deep industry and competitive knowledge that drives both GTM processes and product development
  • Talk to customers we win and ones we don’t on a regular basis to understand decision criteria and why they buy/don’t buy and help impact the product roadmap to address customer pain points.

Competencies

• PMM expert with high agency and technical aptitude
  • You have experience with technical products and/or a technical background that empowers you to navigate a highly technical developer tool product
  • You have deep domain expertise in product marketing, enabling the creation of innovative GTM strategies, and you operate with a high level of drive and self-motivation.
  • You thrive in ambiguity and create processes and repeatable motions. You learn from data but also can create from scratch.
  • You enjoy working directly with customers to develop insights and optimize our GTM motion through interviews, win-loss reports, etc.
• Product positioning and messaging
  • You have a deep understanding of the customer and the buying process, and you possess the ability to translate technical features and concepts into customer benefits and reasons to buy.
  • You craft compelling messaging that represents the Svix brand, sets the product apart and resonates with target audiences.
• Effective project and brand management
  • You plan and execute marketing campaigns that effectively represent the Svix brand and drive engagement in collaboration with other cross-functional teams, such as Sales, Growth, Engineering, etc.
• Strong written and spoken communication skills
  • You’re able to understand both our ideal customers and the technology, and you’re able to communicate complex concepts in simple terms to create impactful campaigns.
  • You “know developers”. You know what developers want to read and how to write it.
• Comprehensive market research
  • You’re able to gather market insights, customer feedback, and competitive intelligence to inform strategic decisions and address customer needs.

Additional information

• Help develop the GTM & product strategy of a fast growing startup trusted by the world’s best companies and backed by the world’s best investors
• Unlimited potential for personal growth and wearing many hats.
• Work directly with our founder and CEO

General guidelines

• We like candidates with varied backgrounds - don't be shy, apply!
• Hackers/OSS devs welcome, even without extensive work history. Checkout our OSS repo on Github.
• Please include a few words on why you'd like to work at Svix.
• All roles are full-time - no students or part-time.
• Applicable timezones: UTC-8 to UTC+3.