Senior PPC Manager

Kinetic Investments is a start-up accelerator that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

Role

One of our ventures is a dedicated and analytical Senior PPC Manager to join their dynamic team. Reporting to the Head of Performance Marketing, this role will take a lead on and scale our current PPC operations. The Senior PPC Manager will oversee all aspects of the PPC campaigns, focusing on optimizing and expanding their reach in the crypto market to drive effective results and achieve strategic business objectives.

Key accountabilities

• Design and implement PPC strategies across multiple platforms tailored to the crypto market to maximize conversions and visibility.
• Allocate and manage substantial advertising budgets, ensuring optimal spend for maximum ROI.
• Continuously analyse performance metrics, adjusting campaigns through A/B testing, keyword management, and bid strategies to enhance results.
• Generate detailed performance reports for key stakeholders, offering insights ...