Lead - Web3 Community & Marketing

Join the forefront of the gaming revolution with Hike as we embark on creating the Rush Gaming Universe 🎮 📲 💰!

In this critical leadership role within our Web3 Community & Marketing team, you will drive the adoption and integration of Web3 technologies into our established Web2 platforms. Your strategic vision and expertise will be key in developing a robust Web3 ecosystem from the ground up, ensuring a smooth transition and enhancing our platform's success.

This remote-first position offers the flexibility to work from anywhere, empowering you to influence the future of gaming and make significant impacts in the Web3 sphere. Explore our vision and discover more about our initiatives by visiting rush.network and delving into our whitepaper.

Hike Code 📝( Our core cultural values)

The Hike Code is our cultural operating system. It is our set of values that guides us operationally on a day-to-day basis. We have 9 core values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
• Pro-Sports Team → Strength-based, results-driven with a "team-first" attitude ⚽️
• Customer Obsession → We exist to delight our customers 😃
• Innovation & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
• Think Deeply → Clear mind, obsession to simplify & data-informed 🙇‍♀️
• Move Fast → Ruthless prioritization & move fast 🙋‍♂️
• Be curious & keep learning → Curiosity to acquire new perspectives, quickly 👨‍🏫
• Dream Big → Courage to climb big mountains 🚀

Skills & Experience We're Looking For

• You have 2+ years of experience building and nurturing strong communities for successful Web3 projects I Top Talent in Every Role
• Prior experience in end-to-end driving the community & marketing of a successful Token Launch on a global scale I Top Talent in Every Role
• Deep understanding of the Web3 space and its target audience I Top Talent in Every Role
• Strong proficiency in social media platforms, particularly Twitter, YouTube & Discord, with a track record of building vibrant & sustainable online communities. I Top Talent in Every Role
• Experience in managing and engaging with online communities, with a focus on building positive relationships and fostering a sense of belonging. I Customer Obsession
• Experience in content creation (video, graphics, written content) for social media. I Customer Obsession
• Strong understanding of Telegram and Discord platform management, moderation tools, and bot integration. I Top Talent in Every Role
• Deep understanding of Web3 technology, blockchain, & decentralized ecosystems. I Top Talent in Every Role
• Excellent communication and interpersonal skills, with a knack for articulating complex ideas in an easy-to-understand & compelling manner. I Top Talent in Every Role
• Setup close partnerships with the regional Developer Communities, Universities, Blockchains associations, KOLs, and other web2 and web3 audiences. | Dream Big
• A creative strategist with a passion for gaming and a knack for generating out-of-the-box ideas in the Web3 space and seeing them through to execution with constrained resources I Innovate & Make Magic
• Strong project management capabilities with high attention to detail & taking extreme ownership of all deliverables & timelines I Top Talent in Every Role
• Design to Explore new community-friendly platforms to facilitate the expansion. I Innovate & Make Magic
• Ability to thrive in a fast-paced, dynamic environment and juggle multiple projects and priorities with ease. I Move Fast

You Will

• Strategy: Lead the successful launch of our Token Launch on a global scale, driving awareness and participation within the crypto community.
• Strategy: Demonstrated a track record of delivering on growth metrics from 0 to 1.
• Strategy: Create and execute strategies to generate hype and excitement around our Web3 gaming product, leveraging social media platforms such as Twitter, Youtube and Discord.
• Strategy: Develop and implement Web3 marketing campaigns to promote our gaming platform and attract new users, utilizing innovative techniques to reach target audiences.
• Strategy: Craft and communicate the company's overall narrative in alignment with our Web3 vision, effectively conveying our value proposition to stakeholders.
• Strategy: Negotiate and manage partnerships and sponsorships with influencers, media outlets, and other relevant entities to enhance brand visibility and community engagement
• Strategy: Utilize the Whisper, Tease, Convert Approach, Employ a tiered marketing strategy beginning with 'Whisper' tactics to subtly engage key influencers and thought leaders early on. Progress to 'Tease' tactics that reveal exciting glimpses of our Web3 offerings to stimulate interest and buzz. Finally, use 'Convert' strategies to drive broad public engagement and participation, turning interest into active involvement and investment in our Token Launch and gaming platform.
• Operations: Build and maintain an engaged community of players, investors, and enthusiasts, through both online and offline events like hackathons, workshops, and conferences, fostering interactions and driving engagement.
• Operations: Develop and implement strategies for community engagement, content creation, and event planning. Ensure content and marketing materials are culturally and linguistically appropriate, expanding reach across various media platforms.
• Operations: Utilize advanced analytics to track engagement and ROI, adapting strategies based on community feedback to optimize outreach and improve user experience.
• Operations: Manage budgets and resources efficiently to maximize impact and return on investment in community growth and marketing initiatives.
• Leadership: Be accountable for the success of all marketing initiatives, including social media/community campaigns, product launches, PR campaigns, and regulatory/government/product-based education
• Leadership: Define and track key performance metrics for community growth and engagement, ensuring alignment with our strategic objectives and continuous improvement.
• Leadership: Lead crisis management efforts within community operations, preparing for and responding to crises in real time with effective communication strategies.
• Leadership: Serve as a thought leader in the Web3 space, staying up-to-date with industry trends and emerging technologies, and driving innovation within the company
• Collaboration: Collaborate cross-functionally with internal teams, including product development, design, marketing, legal, and business development, to align community initiatives with company goals.

Join Us in Shaping the Future of Gaming!

If you're passionate about Web3 technology and gaming and thrive in an environment that values creativity and innovation, we want to hear from you! Apply now to join our team as the Lead - Community & Marketing and play a pivotal role in driving the success of our Web3 mobile gaming platform.

💰 Benefits → We have tremendous benefits & perks. Check out work.hike.in to know more