Responsibilities And What You Will Do:
- Oversee a team of Social Media Coordinators and Specialists
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategies to align with business goals
- Set specific objectives
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news) working with other agencies
- Monitor SEO and web traffic metrics.
- Collaborate with other teams regularly to ensure brand consistency with posts
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) and collaborate with NED and Graphic Design Department
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications
- Work with team utilizing Asana platform and ensuring tasks/campaigns/posts that are assigned are completed by the due date
- Respond to NED’s requests in a timely fashion
- Attend weekly mandatory management meeting and schedule a weekly meeting with team to relay talking points from NED and establish your own list to discuss
- Build relationships with each team member to help them feel comfortable and include as an integral part of ARO
- Be in regular communication with NED and when things come up to communicate matters accordingly
Requirements
Here’s what we’re looking for:
- Must be able to volunteer 15+ hours a week
- Must be based in the United States
- Able to attend weekly leadership meeting on Tuesdays at 11:00am EST
- Proven work experience as a Social Media Manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image, and video)
- Solid knowledge of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- Experience as a Social Media Manager
- Bachelor’s degree in Marketing or a relevant field
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