In this role, you can impact our organization meaningfully while enjoying a supportive and flexible work environment.
Position Summary
We are looking for a driven and creative Content Marketing Specialist to join our Digital acquisition team. In this role, you will be responsible for executing a comprehensive content marketing strategy to attract qualified B2B prospects at different stages of the buyer’s journey. The ideal candidate is an experienced content marketer who is able to create high-quality and engaging content that resonates with target audience.
What we expect from you:
- Develop, coordinate and execute a content marketing & social media strategy that aligns with company business objectives, target audience, and industry trends
- Collaborate closely with internal teams and agencies to create engaging and informative content, including blog articles, social media posts, infographics, case studies that showcase our expertise, address customer pain points and drive lead generation
- Curate editorial plan and distribution on different channels such as social media, blogs, website, and video channels.
- Tracking & optimisation of content marketing campaigns KPIs
- Stay updated on industry trends, market dynamics, and competitor activities to inform content strategy and maintain a competitive edge
Requirements
- You have at least 3 years of experience in content marketing role and a proven track record of creating and executing successful content marketing campaigns (ideally in the B2B field);
- You have excellent writing and editing skills in English (Czech & other languages is a plus)
- You possess at least basic skills in SEO and Google Analytics
- You have excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- You can ask questions or ask for help when you need it
We are looking for a creative person with a passion for content marketing, who is eager to become engine of organic growth and customer engagement, try new ways of creating content, and have fun while doing it. Does this sound like you? Apply today and we’ll get back to you as soon as possible. We look forward to hearing from you!
Eurowag
Sygic has been changing the way people travel since 2004
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