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Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
The Media Account Executive - Kroger Precision Marketing will be responsible for delivering against revenue targets by increasing engagement with established advertiser accounts. Serving as the quarterback of the client portfolio, you’ll set the sales strategy for success. Relationships are key, both strengthening the connection with existing client contacts and establishing net new stakeholders to unlock different budget sources. You’ll own the selling cycle, developing strategic proposals – requested and proactive – that showcase the KPM difference, highlight our robust first-party data and align recommended tactics to client objectives. Post-sale, it’s all about a positive client experience and you’ll work with cross-functional teams to ensure successful campaign execution and deliver post campaign measurement.
RESPONSIBILITIES:
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
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