PPC Specialist

Job Information

Age Bracket: 25-35 years

Position Available: 1

Shift Schedule: Mon-Sat 09:00 AM-06:00 PM

Area: Block 9, Clifton

Chapal is an emerging yet a globally-recognized company providing a reliable platform to deploy cloud infrastructure using high-end and purpose-built data centres. Probably having the fastest cloud platform across the world, the rapidly-growing startups and large enterprises trust Chapal to run their databases and applications with minimum latency in order to become faster, more innovative and agile. With us, the clients get to discover and break the boundaries of scalability, performance and reliability. Our platform is ideal for high-end traffic platforms where availability is critical. In short, we build custom solutions that matches the unique needs of our clients. As our client base is rapidly growing and covers every industry there is, Chapal is becoming one of the leading cloud service providers operating from Pakistan.

Role Overview
The PPC Specialist will be responsible for developing and managing ad campaigns across various platforms, such as Google Ads, conduct keyword research and analysis. The candidate will also write and optimise ad copy and landing pages for maximum conversion rates, monitor each campaign’s performance and make data-driven improvements and tweaks to improve results. Furthermore, it is a part of the job to provide regular reporting on campaign performance and the ads running under it. As a competent PPC Specialist, the person must stay up-to-date with industry trends to ensure that the ads are providing maximum ROAS and collaborate with other team members of the Marketing department to ensure that the ad campaigns align with the overall marketing goals and strategies.

Job Responsibilities

• Plan, create and manage ad campaigns across various channels

• Conduct keyword research and manage them to optimise bids (add PPC keywords and negative keywords)

• Optimise bidding at keywords, placement, device, geographic, demographic and other levels

• Perform daily account and campaign management, including but not limited to reviewing under-performing keywords)

• Ensure and monitor that the ad campaigns do not exceed the weekly and monthly ad spend budget

• Review and maintain Quality Score, impression share and other metrics pertained important to paid marketing

• Find ways to reduce risk of click fraud

• Devise and implement A/B testing techniques to optimise high conversion rates

• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

• Monitor, evaluate and present the performance of campaigns by generating weekly and monthly performance reports to supervisor by analysing trends, goals, opportunities and other key performance indicators

• Stay on top of Search Engine Optimisation and PPC industry trends

Job Requirements

• Bachelor’s Degree in Business Administration/Marketing or equivalent degree in the relevant field

• Minimum of 3+ experience as a PPC Specialist or an Ads Manager

• Solid knowledge of Google Ads, Meta Ads, etc.

• Practical knowledge of analytical tools (Google Analytics)

• Exceptional reporting skills

• Must have an eye for ad visuals

Facebook | Twitter | Instagram | YouTube | LinkedIn | Snapchat | TikTok | Google Business