Sales Manager

Why Trail?

At Trail Appliances, we give you the support, tools, training, and a mentor to succeed. By becoming a member of the Trail family, you will be joining a diverse network of high performing, talented individuals who are continuously learning and growing everyday. Looking for a career and not just a job? Apply today!

The Perks

Trail Appliances values their employees and provides a comprehensive and competitive total rewards package including:

• Health & dental benefits
• Personal care days
• Statutory holidays off
• Employee & family assistance program
• Staff incentives and rewards
• Employee discounts

The Role

Are you a dynamic leader with a passion for sales and customer engagement? We are seeking a Sales Manager to join our team and drive excellence in customer relations, sales strategies, and team development. Reporting to the General Manager, you will play a crucial role in ensuring the profitability and efficiency of our sales department while fostering a welcoming environment for our customers.

What you will be doing

1. Customer Engagement and Floor Management

• Create a welcoming environment for customers by ensuring they are greeted promptly and offered assistance as needed.
• Prioritize floor management to optimize customer flow and enhance their shopping experience.

2. Customer Relations

• Proactively address customer relations issues to ensure prompt resolution and maintain high levels of satisfaction.
• Oversee the completion and documentation of Customer Experience Calls (CECs) to gather feedback and insights for continuous improvement.
• Collaborate with Sales Consultants on the floor, providing support and guidance as necessary to facilitate the sales process.
• Take ownership of short ship situations, working diligently to resolve discrepancies and inform affected customers promptly.

3. Sales Department Profitability

• Coordinate with the catalog team to display promotional tags promptly in alignment with release schedules.
• Provide oversight and guidance to Sales Consultants to optimize deal-making strategies and pricing.
• Implement proactive measures to identify and capitalize on sales opportunities.

4. Staffing, Training, and Development

• Supervise, mentor, and inspire the sales team, fostering a culture of excellence and continuous improvement.
• Conduct regular one-on-one meetings with each member of the sales team, documenting and reviewing outcomes with senior leadership.
• Stay current with industry trends and product knowledge by attending workshops and classes.
• Implement a structured training program for Sales Consultants on essential topics such as product knowledge and sales techniques.
• Liaise with the payroll department to communicate all pertinent pay-related information for direct reports.

5. Floor Whip Responsibilities

• Assign individuals to the role of Floor Whip in two-hour blocks each day to maintain a proactive presence on the sales floor.
• Ensure prompt greetings and assistance to customers during their designated Floor Whip blocks.

To be successful in this role you must have

• Previous sales management experience preferred, but not mandatory.
• Demonstrated excellence in customer service skills.
• Ability to maintain confidentiality and handle sensitive information appropriately.
• Strong communication and problem-solving abilities.
• Proven ability to work effectively in a team environment.
• Demonstrated sense of urgency and attention to detail.
• Intermediate computer skills, including proficiency in relevant software applications.

Our story began in 1974, when the Broderick family rented out appliances at their bottle depot on Macleod Trail in Calgary. From those humble beginnings, Trail Appliances has grown to become one of the leading independent appliance retailers in Western Canada. We continue to stand by our guiding principles of unparalleled customer service, competitive pricing, and expert advice.

Having built our reputation on strong family values and creating a collaborative work culture that values respect, integrity, diversity, passion, and laughter, we’re proud to be family-owned and operated today. This and our extensive benefits, safety program and community involvement are what sets us apart from our competitors. We are proud to be recognized as an industry leader today!