Off-Page SEO Specialist

Learning is the only human superpower. It’s a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.

LearnWorlds’ vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone.

Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations.

We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.

The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.9000 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.

About the role

The Off-Page SEO Specialist will be responsible for executing and managing a comprehensive off-page SEO strategy. This role’s primary focus is to obtain high-quality backlinks for our digital properties through outreach, earned media, and relationship building. The ideal candidate will have a deep understanding of SEO, excellent communication skills, and a proven track record of acquiring backlinks through various channels.

It is important that the specialist has experience with buying links, evaluating quality, and closely tracking results. We are looking for someone with a strong technical and analytical background, who will also help analyse, monitor, and report on results across various SEO actions, not only link-building.

Objective: Take charge of all Off-page SEO activities (link-building) of the company, monitor & manage the process, communicate with webmasters and partners.

Key Responsibilities:

• Strategically build high-quality links to targeted pages using diverse methods to improve SEO performance.
• Assist in preparing detailed SEO reports, analyzing performance data, and identifying growth opportunities.
• Develop projections for SEO outcomes based on data trends.
• Develop and implement a strategic plan to acquire high-quality backlinks through various methods:
  • Buying,
  • Guest Posts,
  • PR / Quotes (Featured.com / HARO etc.),
  • Outreach, etc.
• Conduct thorough research to identify pages to be most benefited by link-building and relevant websites, blogs, and influencers for outreach opportunities.
• Create compelling outreach emails and pitches to secure guest posts, collaborations, and other backlink opportunities, and automated sequences.
• Monitor and report on backlink quality and quantity, and results of those activities. This role will also support with other monitoring and reporting needs to support the SEO team.
• Work closely with the SEO Content Team to create valuable and shareable content that attracts backlinks naturally.
• Build and maintain relationships with bloggers, journalists, industry influencers, and website owners.

Requirements

• 2-4 years’ experience in off-page SEO and backlink acquisition.
• Strong understanding of SEO principles, and keeping up-to-date with best practices.
• Strong technical skills, reporting, monitoring, and automating tasks, including email automations. Ability to analyze data and generate actionable insights.
• Excellent written and verbal communication skills.
• Experience with buying links.
• Good knowledge of SEO tools like Ahrefs or SEMrush.
• Experience with Search Console.
• Strong organizational and time management skills.
• Self-motivated and able to work independently, as well as collaboratively within a team.
• A proactive approach to problem-solving and a willingness to take initiative.

Nice-to-have:

• Experience with Google Analytics, Google Spreadsheets and Looker Studio.
• Experience with outreach and relationship-building techniques.

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats (see the video of our latest retreat).