The Senior Manager/ Director, Global Marketing Programs will manage the global marketing programs team to drive growth by executing our outbound marketing strategy in support of sales and marketing targets. You will facilitate the planning of omni-channel marketing programs to drive a strong ROI. You will manage a project portfolio encompassing NGS Target Enrichment, Synthetic Biology, and Biopharma Solutions.
What You’ll Be Doing
- Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy
- Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors
- Establish, drive, and report out group KPIs in line with strategic goals
- Facilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materials
- Develop a comprehensive communications process an...
Twist Bioscience
Twist Bioscience synthesizes genes from scratch and provides precision at a scale that is otherwise unavailable to customers in fields such as health care, agriculture, industrial chemicals, and data storage
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