Senior Adobe Analytics Implementation Analyst

We are seeking a skilled and experienced Senior Analyst/Lead Analyst to join our team, specializing in Adobe Analytics Implementation. The ideal candidate will have extensive experience in various aspects of Adobe Analytics, including app implementation, server-side implementation, and edge network. Additional expertise across Adobe and Google Analytics is recommended. Understanding of the implementation and configuration of 3rd party tags, especially media, is desired.

Key Responsibilities:

• Lead and execute Adobe Analytics implementations, ensuring accurate and efficient data collection across digital properties.
• Implement Adobe Analytics in mobile applications, ensuring seamless data integration and tracking.
• Configure and manage server-side implementations of Adobe Analytics, optimizing for performance and data accuracy.
• Utilize edge network solutions to enhance data collection and delivery for Adobe Analytics.
• Support and execute Adobe Target implementations to enable personalized user experiences and A/B testing.
• Implement and manage Google Analytics setups, ensuring accurate tracking and reporting.
• Conduct thorough testing and assurance processes to ensure the accuracy and reliability of analytics implementations.
• Support in the deployment of 3rd party media tags and additional tags / tools including, but not limited to (mParticle, OneTrust)
• Utilize Observe Point or similar tools for automated testing and validation of data collection across digital properties.
• Develop and maintain comprehensive reports and dashboards to visualize data insights and support decision-making.
• Work closely with cross-functional teams including marketing, development, and data science to ensure alignment and effective implementation of analytics solutions.
• Identify and resolve issues related to data collection, tracking, and reporting in a timely manner.
• Stay up to date with industry best practices and emerging trends in analytics and implementation strategies.

Requirements

• Experience: 3-5 years of hands-on experience in Adobe Analytics implementation and management.
• Proficiency in app implementation, server-side implementation, and edge network for Adobe Analytics.
• Experience with Adobe Target implementation, Google Analytics implementation, assurance, testing, migration, and ObservePoint.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
• Excellent verbal and written communication skills, with the ability to convey complex technical concepts to non-technical stakeholders.
• Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
• Adobe Analytics and Adobe Target certifications are a plus.
• Understanding of digital marketing principles and strategies.
• Familiarity with tag management systems (e.g., Adobe Launch, Google Tag Manager).