Marketing Campaign & Events Manager

Accelerating Life-Changing Solutions to Global Healthcare Challenges is the vision that unites us through a shared sense of purpose, whatever the role.

It speaks to the significant challenges that exist within global healthcare, and how we, as one team, can help to deliver better solutions and outcomes for our partners and for patients everywhere, sooner. Your job description outlines the important role and responsibilities that you own in achieving this vision.

Importantly too is how we go about living our vision. This is defined by the Prime mission:

Through a pioneering fusion of the finest expertise in science, strategy, evidence, technology and creativity we deliver the world-class outcomes that our global partners trust to achieve their goals.

It speaks to collaboration and to everyone’s responsibility to bring together the diverse expertise that exist across our team to deliver world-class outcomes.

On this foundation, we have defined four core values, these represent the shared principles that guide our behaviours every day, whatever your role:

Be Brave, Be Human, Be Passionate, Be Exceptional.

At Prime these values are integral to who we are. They are there to guide you in your role and support you on your personal journey to success. They shape our culture and support us in achieving our vision together, as one global team.

The Role

As Marketing Campaign & Events Manager, you will be responsible for driving strategic campaign planning and flawless execution of events within Prime. This role is essential for enhancing brand visibility and promoting our services within the industry. You will lead the planning, execution, and evaluation of marketing campaigns and events to achieve business objectives and strengthen our market position.

Responsibilities

• Develop and execute marketing campaigns in alignment with Prime’s overall marketing strategy
• Collaborate with internal teams to ensure campaign objectives are achieved
• Plan and oversee events in collaboration with the Growth team, ensuring seamless execution from start to finish
• Coordinate all communications pre, during, and post-event to maximise engagement and impact
• Work closely with the Marketing Lead and Social Media Manager to fulfil marketing needs and ensure cohesive strategies across all channels
• Work closely with internal teams to align campaigns with business goals and ensure consistency in messaging and branding
• Collaborate with the creative, digital and production team to ensure consistency and effectiveness across all marketing initiatives
• Lead and motivate team members to achieve campaign objectives, fostering a collaborative and high-performance work environment
• Track campaign metrics and analyse data to optimize performance and ROI
• Manage budgets for marketing campaigns and events, ensuring effective allocation of resources to maximize ROI and desired outcomes
• Monitor expenses and ensure adherence to budgetary constraints
• Ensure that all campaigns and events reflect Prime’s brand identity, values and messaging
• Maintain consistency in tone, style, and visual elements across all marketing materials
• Act as a liaison between internal teams, external vendors, and partners to coordinate marketing activities

Requirements

• Bachelor's degree in Marketing, Communications, or related field; Master’s degree preferred
• Proven experience in marketing campaign planning and event management within the medical communications industry or B2B
• Demonstrated leadership experience with the ability to inspire and motivate team members
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills with the ability to work effectively with cross-functional teams and external stakeholders
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Creative thinker with a passion for innovation and staying ahead of industry trends
• 7+ years experience in a managerial/senior marketing role

Benefits

• 33 days annual leave
• Birthday Day off
• 5% pension contribution
• Private medical health insurance
• WORKsmart - allows employees to have flexibility around their start and finish time
• Hybrid Working