Director, Growth Marketing

Location: Tysons Corner, VA (will require travel to various VBU offices as necessary)

Job Summary:

As an experienced, hands-on marketing leader, you will help Venture Business Unit (VBU) portfolio companies analyze and optimize their marketing performance from strategy to execution.

The Alarm.com Venture Business Units (VBU) portfolio consists of a unique and fast-growing group of companies which Alarm.com has either acquired or incubated (e.g., Building36, EnergyHub, Noonlight, OpenEye, PointCentral, Shooter Detection Systems and several others). These businesses range in size and organizational maturity and several of the businesses can benefit from hands-on, tactical support across the marketing spectrum. Your job will be to ensure that the entire portfolio (initially starting with a subset) is fully optimized in its approach to marketing, from brand management, marketing communications, market research, product marketing, channel / account marketing, and lead / demand generation. This role is analogous to a marketing leadership role on a value creation team within a private equity or venture capital firm. You will also work closely with and collaborate with Alarm.com’s internal marketing team.

Reports to: Vice President, Growth Operations – Alarm.com

Roles & Responsibilities:

• As the “CMO” of the VBU portfolio, you will assess the capabilities of each VBU and proactively determine how best to execute on an effective marketing strategy, whether that means to a) bring to bear the marketing resources of Alarm.com (as applicable), b) optimize existing or build marketing resources resident at each VBU, c) self-perform the work, or d) engage high quality 3rd party resources.
• Utilize an agile, data-driven approach to marketing, and one that is keenly attentive to the buyer’s journey to help drive increased sales.
• Assist with developing marketing strategy and managing annual marketing budgets for select VBUs.
• Assist with M&A due diligence and contribute towards the development of a marketing value creation strategy for acquired companies.
• Oversee omni-channel demand generation efforts (both B2B and B2BC) and support the team to establish KPIs to measure impact on company goals. Help teams execute across the portfolio of marketing channels, including owned (SEO, website, social, email, etc.), paid (digital and content) and earned (events, PR, etc.) with the goal to establish VBUs as industry leaders and grow user bases.
• Produce and review actionable and accurate marketing reporting for executives at Alarm.com and across the VBU portfolio (e.g., tracking a robust set of marketing performance ROI/ROAS and key performance metrics); achieve robust data, attribution and continuous measurement reporting.
• Coordinate closely with Alarm.com’s marketing team and other functional groups to facilitate sharing of best practices, implementation of continuous improvements and ongoing effective marketing programs.
• Create and maintain documentation on marketing processes, policies, and relevant training materials and assist with onboarding new marketing talent
• Partner with sales management to monitor and optimize the funnel conversion
• Perform comparative analyses and reporting across the VBU portfolio and provide such reports to Alarm.com leadership
• Help to lead and train a select team of marketing professionals across the VBU portfolio.
• Other duties as assigned

Required Skills/Abilities:

• Ability to develop and understand business and product strategies and translate them into actionable marketing plans.
• Analytical and demonstrated ability to extract key business and marketing insights through data analysis
• Very strong in lead generation, through various mediums (especially digital), ideally in both B2B and B2BC environments.
• Strong network of third-party firms and independent contractors who can be utilized (when appropriate) in support of the VBU marketing execution.
• Experience managing marketing budgets, robust ROI/KPI and full funnel reporting
• Advanced skills utilizing a diverse marketing technology software stack
• 10+ years’ experience in Marketing
• Experience working for a private equity backed business is preferred, but not required.
• Bachelor’s/MBA degree or equivalent experience

WHY WORK FOR ALARM.COM?

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
• Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Focus on fun: Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.
• Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.

COMPANY INFO

Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.

For more information, please visit www.alarm.com.

COMPANY BENEFITS

Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies

Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com , please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.