Commercial Director - Sport MENA

As Commercial Director of YouGov Sport UK, you will oversee a Commercial team responsible for identifying, qualifying, and closing new business opportunities within the sport sector to achieve ambitious growth and sales goals in 2024 and beyond.

The successful candidate will be highly motivated, specifically adept at selling market research and analytics tools, and be capable of aligning these products to meet the marketing objectives of sport and sport-adjacent organizations of all shapes and sizes. This role will report to the Head of YouGov Sport UK.

Here's a breakdown of what you'll do (not all of it, just the important stuff):

• Create strategic outreach plans to connect with and acquire new business partners for YouGov Sport
• Identifying potential clients and their decision makers through research and making proactive, out-bound reach-outs by phone, email, LinkedIn & networking
• Securing sales & discovery meetings with qualified prospects and delivering compelling presentations and proposals
• Synthesizing data and align a potential client’s needs with YouGov products/services
• Draw on previous case studies, anecdotes and personal examples where data has been used to drive decision making in marketing & sponsorship.
• Responsible for key new business areas (specific rights-holder, brand, media owner or agency sectors) and take ownership of all relevant outreach and opportunities in this space.

These are the essentials you'll need to get an interview:

• 5+ years of experience in consumer insights or market research sales, ideally specifically within the sport or sponsorship industry
• Syndicated and custom consumer research knowledge
• Proven success selling subscription services in a SaaS-based environment.
• Strong communicator and rapport builder, well-versed in active listening and a curiosity to find out the root behind consumer behaviours.
• An established history and understanding of using Salesforce to organise daily sales activity, sales pipeline projections and analyse personal sales performance.
• A passion for sports & sports business.

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