Senior Product Marketing Manager

Product Marketing at Crunchbase

We are looking for a Senior Product Marketing Manager to help develop positioning, messaging, and go to market strategies for Crunchbase’s products. In this role you’ll be the go-to expert on our market, competitive landscape, target audiences, their needs, and what motivates them to action. You’ll also own the direct relationships with your product and rev-team partners to ensure we build and communicate the most compelling value for these audiences.

The Crunchbase Product Marketing team sits within the Product Team and works closely with leads from Product, Sales, Business Development, Customer Support, and Customer Experience. The Product Marketing Manager will apply best practices to drive goals across the business, including top-of-funnel awareness through post-sale retention efforts.

What you’ll do:

• Messaging and positioning: crafting the story that ties our products and features together in a way that appeals to our target audiences and differentiates us in the market
• Audience and persona segmentation: building insights that help us understand the psychographic and demographic traits of our key target customers so that we can ...