Email Campaign Manager

The Email Campaign Manager (ECM) is responsible for designing and writing code, performing code reviews, developing technical documentation and becomes a key contributor in their team and project. A ECM acts as a technical leader in projects, ensuring that the team maintains high levels of performance, and builds and strengthens the relationship with the client. The ECM will work closely with clients, developers, system administrators, project managers, business analysts and end users.

You will:

• ECM can set up, implement, manage, track and monitor email campaigns within ESP platforms
• Partner with the strategy team and other stakeholders to implement user journeys for Email Campaigns (cadence and frequency of touchpoints).
• Establish and maintain the deployment calendar.
• Monitor campaign deployments and deliverability across ESPs.
• Manage the agency and client quality assurance rounds in conjunction with the QA department.
• Communicate with internal and external stakeholders regarding results, deliverables, and statuses of programs and initiatives.
• Serve as the primary point of contact for all ESP- and/or campaign-related questions or concerns.
• Helps coordinate the team’s technical communication with other groups such as Creative, Business, and Management
• Gathers new user and business requirements, maps them to appropriate technical solutions, and estimates the associated development tasks
• Ensures concise and clear documentation is maintained by all peers for the projects as dictated by each Capability’s guidelines and best practices
• Owns software release activities, including but not limited to reviewing code changes, client demos, QA hand-offs, and presenting solutions and justifications for tasks

You have:

• English Proficiency (B2+/C1 reading, writing, and conversation)
• Minimum of 2+ years in high-volume email marketing operations or management role
• Proficiency with ESP platforms such as Salesforce Marketing Cloud, Adobe Campaign, Validity, Jira, Workfront
• Expertise of HTML and CSS (including HTML5 and CSS3), as well as responsive design and coding practices for emails
• Experience with Litmus, Email on acid or Return Path, as well as experience with QA on mobile devices
• Working experience on segregations, data set management, and test data sets
• Very strong knowledge of dynamic tokens and email content manipulation
• Very strong knowledge of Email and ESP limitations
• Understanding of media queries for responsive layout, especially in Emails
• Detail-oriented, organized, and the ability to meet deadlines while working on parallel projects at the same time
• Proven experience with modern web standards, cross-browser and email clients compatibility issues
• Strong experience with version management tools such as Git, Bitbucket, TFS, etc.
• Strong knowledge of branching strategies
• Ability to work well within a team
• Capable to work under tight schedules
• Excellent verbal and written communication skills and experience working with cross-functional teams both within and between organizations, including the ability to explain complex processes to a non-technical person.

What We Offer:

• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• End of year closure days (not deducted form vacation balance)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.