Data Platform & Audience Strategy Manager

Overview:

The Data Architecture Manager role with Spark Foundry is an excellent opportunity for someone looking to further advance their skillset in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on audience strategy, data onboarding, and data insights. You'll also work internally with operations, analysts and client teams. The Manager is responsible for discussing data strategies and audience enablement implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the data strategies are implemented properly.

This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP and CDP platforms, clean room solutions, and identify resolution platforms, attend training sessions with numerous vendors, and internally communicate to their strengths and weaknesses.

Role Objectives:

• Manage data and audience strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach
• Work with Data Management Platform (DMP) partners and manage day-to-day onboarding of client data
• Leverage data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
• Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
• Actively attend training sessions with various vendors and inquire about data and platform capabilities
• Develop and present Data and Audience Enablement 101 presentations to clients
• Assist in the development of client-facing materials, including data presentations and audience performance reports
• Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance

Requirements

• 3-5 years of prior digital advertising experience in a client services capacity with hands-on knowledge of the DSP/Social/OLV landscape, as well as a passion for data-driven advertising and insights.
• Experience managing Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Strong analytical skills, technical know-how, and strategic thinking
• Excellent interpersonal, verbal, and written communications skills
• Strong attention to detail and the ability to follow projects through to completion
• Ability to communicate technical concepts to a non-technical audience
• Proficiency in Microsoft Office solutions
• Project Management skills
• Highly organized with attention to detail