Senior Paid Media Manager

Reporting to our VP Paid Media, the Senior Paid Media Manager will work with the company's appointed digital partner and take full accountability of the overall performance of paid media campaigns. These responsibilities are further broken down below:

• Basic to advanced implementation of campaigns on various paid media platforms, including DV360, CM360, Google Ads, Meta, TikTok, and others, in addition to performing or assisting in validation/audits on campaigns of the same team.
• Measurement expertise on their platforms to identify poor implementations as well as areas of opportunity to improve campaign results.
• Participate in the development of sophisticated Paid Media strategies, including Programmatic, PPC, and Paid Social, which accurately address the objectives of the client and will enable us to achieve their goals and KPIs.
• Ensuring that audits and research are properly utilized to deliver insight-driven/data-driven strategies.
• Working closely with internal & Client Service teams to assist in the smooth implementation of work.
• Attending and leading key campaign meetings (internal & client-facing) to represent the paid media team and provide support and actionable next steps when relevant.
• Day-to-day management of digital media paid campaigns, focusing on revenue and profit growth and managing within budget goals.
• Work in collaboration with other media channels. Build out logical and audience-focused media plans.
• Optimize and execute on agreed methodologies against paid media plans, utilizing native platforms, third-party, and internal tools, as required to deliver efficient and profitable paid media campaigns.
• Lead the campaign strategy, researching potential marketing channels, analyzing competitors, and adopting a robust test & learn approach.
• Critically analyze the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed the goals and KPIs set by the company.
• Project managing all activity and processes required to proficiently run and create campaigns. Produce reports and studies that clearly articulate the rationale for optimization methodologies throughout campaigns.
• Maintain an in-depth understanding of the marketplace and social landscape to ensure delivery of best-in-class campaigns.
• Manage relationships with partners and communicate account strategy, budgets, and performance.
• Demonstrate measurable success through the achievement of set KPIs. e.g., account turnover and profitability, campaign management, report generation, analysis, and, above all, strategic insights.
• Manage the day-to-day relationships with wider account teams, advertising partners, and colleagues.

Qualifications

Upskill other members of the team, where required, on best practice paid media campaign execution. Support the wider team to improve their understanding of paid media. Share best practice and knowledge with wider teams via lunch and learns, or other learning opportunities.

Requirements

Best Practice Accountability

• Collaborate with the appointed digital partner to ensure processes, frameworks, and KPIs relating to paid media are up to date in accordance with the growing use of Programmatic, PPC, and Paid Social.
• Pro-actively work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas.
• Pro-actively work with the data, planning, and other media teams to understand how paid media integrates with other media formats and channels.
• Work with data suppliers and other 3rd party data experts to contribute to effective data visualization and presentation.
• Interrogate and identify opportunities to build better paid media plans and processes, working in collaboration with appointed digital partners to agree on the best approach.
• Ensure all work is QA'd appropriately and to the highest standards.

The ideal candidate will be detail-oriented, quick to pick up new skills, and calm under pressure.

• Minimum of 4 years of experience managing paid media accounts
• Certifications within Google Ads (Search, Shopping, Apps, Display, Video)
• Knowledge of DV360, CM360, Meta Ads Manager, TikTok Ads, and other major paid media platforms
• Desirable: SA360, Apps (ACE & ACI), Appsflyer, PMax & GA4 knowledge