Creative Director

What you’ll do

As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve:

• You’ll be the custodian of Canva’s brand in Europe - through deep alignment with our Executive Creative Director and our central creative group, you’ll set the vision of how we show up in each market in a way that reflects the Canva brand and feels truly local.
• You’ll define and maintain the creative fabric that runs across each external touch point our brand has with our community in Europe! This could range from partnerships and events, community building, social, webinars, performance marketing, brand marketing, talent brand and any other local initiatives! We’re just getting started in Europe, so the range of what you’ll work on will grow and expand.
• You’ll work at the crossroads of creativity, data and innovation. Partnering with our Growth Managers, Product Marketers and Researchers to build a robust creative testing process, you’ll leverage performance data to steer creative output and test new messaging and positioning hypotheses based on local insights; doubling down on those that are working.
• You’ll oversee all creative production in Europe, balancing how we utilise in-house, agency and freelance resources as efficiently and effectively as possible. As part of this, you’ll lead, mentor and motivate a talented in market team as it grows, including copywriters and art directors, inspiring them to constantly push the boundaries of creative effectiveness.
• And lastly, you will get to work with a broad range of experienced marketers and stakeholders from across Canva’s global team to create creative that achieve our Crazy Big Goals for Europe.

Requirements

What we’re looking for

• At least 10 years’ experience of agency and in-house consumer marketing experience, as an emerging creative leader who has successfully delivered growth results across channels
• Experience working on brand and performance campaigns for direct-to-consumer tech brands at scale, delivering high volume and global production efforts
• Proven experience working across different European markets (especially France and Germany), and utilising local insights to deliver locally relevant and highly impactful creative
• Proficient understanding of creative across channels, social platform best practices, and user acquisition KPIs
• Excellent design craft and copywriting skills, and a portfolio that shows experience with Creative, particularly performance work
• Excellent verbal and visual communication skills, allowing you to communicate complex information simply and clearly
• You’ve led creative teams and know what it takes to inspire and grow them
• You thrive in a fast paced, entrepreneurial environment that requires the ability to problem solve, drive chaos to clarity, and maintain personal resilience
• You’re an energy giver with a positive outlook. A natural empathetic teammate, with a consistent track record of cross-functional leadership and partnership