Growth Marketing Manager - Brand

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite toolsTestComplete, Swagger, Cucumber, ReadyAPI, Zephyrare trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.

Growth Marketing Manager – Brand

We are seeking a dynamic and innovative Growth Marketing Manager for Brand with a strong emphasis on campaign creation to join our team. You will lead the development and execution of engaging marketing campaigns that elevate our brand, drive customer acquisition, and foster brand loyalty. You will collaborate closely with cross-functional teams to ensure campaign alignment with business goals while maintaining brand consistency and identity.

• Strategic Campaign Development: Lead the conceptualization, planning, and execution of integrated marketing campaigns that effectively communicate brand messages and events to our target audiences.
• Customer Success Stories: Drive the creation of compelling customer stories and testimonials that showcase the value and impact of SmartBear products which includes collaborating across the company to identify and highlight key success stories.
• Cross-Channel Integration: Collaborate with digital marketing, brand marketing and other teams to ensure seamless integration of campaign initiatives across multiple channels and touchpoints.
• Campaign Measurement and Optimization: Establish KPIs and performance metrics for campaigns, monitor and analyze results, and iterate on strategies to optimize ROI

We are looking for you if you have:

• 3+ years of B2B marketing experience with demonstrated excellence in campaign management and digital marketing
• Experience driving proven results in demand creation, lead nurturing, and brand building
• Excellent communication skills and track record of aligning with sales leadership
• Ability to think and execute both strategically and creatively
• High attention to detail and focus on quality output necessary
• Proficient with a full suite of tools to help you in your role, including Microsoft Sharepoint, Microsoft Office 365, Slack, Salesforce, SmartSheets, Tableau, Marketo, Miro, Sprout Social, and more
• Ability to work in a global team environment including flexibility to overlap with US hours

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally prot ected status.