Marketing Copywriter II

About This Role

The role of Marketing Copywriter is to produce the engaging content we deliver to dealers and the industry at-large to raise awareness, adoption, and retention of Cars Commerce services and solutions.

This role requires strong writing skills, experience writing for a variety of marketing channels, and a deep understanding of our customer audience to create engaging content that solves their current pain points and best positions our solutions.

From blogs and video scripts, to emails and social posts, the Marketing Copywriter II collaborates with our internal creative team and stakeholders across the enterprise to best represent our solutions in the context of the real-world strategic capabilities they empower our customers with.

Responsibilities

• Translate briefs detailing retailer strategies into educational and marketing content that drives engagement, adoption, and retention of our solutions.
• Maintain a tone and depth of content that positions Cars Commerce and its solutions as true partners to retailers, constantly and proactively looking for new ways to help drive their business.
• Work collaboratively across the Marketing organization to create blogs, emails, videos, presentations, sales materials, and more that bring dealer strategies to life within brand standards / quality.
• Adhere to content calendar deadlines to ensure timely completion of tasks while maintaining flexibility to adapt to changing priorities.
• Work with Product Marketing and Sales Enablement to identify key data points, case studies, and success stories of strategies working to build peer confidence in adopting Cars Commerce solutions.
• Build and maintain subject matter expertise for all Cars Commerce services and solutions, from market positioning to technical functionality.

Required Skills / Experience

• 3+ years of copywriting experience for marketing. Experience in automotive and/or B2B content marketing preferred.
• Strong writing skills to create succinct and impactful content that motivates customers and prospects to take action.
• Familiarity with generative AI toolsets designed to enhance the content creation process, demonstrating a capability to leverage cutting-edge technology for improved efficiency and creativity.
• Genuine passion for our company, products, and customers that inspires employees about our work and future.
• Obsessive attention to detail to ensure that every word / message best represents our brands and solutions.
• Excellent critical thinking, communication, and analytics skills.
• Patience and courtesy in both accepting and delivering feedback from stakeholders and teammates.

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