Data Analyst - Paid Media

At Jellyfish, our people are our biggest asset. The experiences and unique insights each individual brings to Jellyfish are what create the culture we are so proud of, and this culture is seen at every one of our offices around the globe as we continue to build one of the world's fastest-growing teams of digital experts.

Reporting directly to the client (Planning and Deputy director of the E-Commerce business) to take full accountability of the strategy (web & app) of the channels, doing a deep dive on categories, new customers and so on.

These responsibilities are further broken down below:

• Knowledge of analytics platforms (GA4 / Adobe analytics)
• Knowledge in the navigation menu, how to create segments, acquisition analysis, behaviour, conversion paths in addition to downloading the data and being able to make reports on demand.
• Ability to generate hypotheses or insights around the data, analyse the data to find possible answers to a problem.
• Knowledge of paid media platforms (Google Ads, Meta BM, TikTok, DV360)
• Traffic analysis and conversion paths (towards the web or app).

Requirements

• Client-facing to explain the information generated.
• Value Metrics you sh...