Global Product Marketing Manager - Clinics

• Be the mastermind behind the product launches and releases for clinics customers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data driven feedback to the product teams
• Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find scrapy ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams.
• Collaborate with the content team to compose white papers, eBooks, datasheets, case studies and other product/technical content that is used in the marketing funnel.
• Support sales enablement teams with training and materials about the newly launched product and features.
• Drive strategic project intended at boosting adoption of core DocPlanner offering in order to help customers extract value from the products or to build basis for the future launches
• Turn features narrative into customer benefit stories and leverage them for demand generation for new and existing customers.
• Work hand in hand with the Product and Insights Team during the product development phase. Collaborate with global marketing teams on assets development and implementation for the launches and with local marketing on phased launches and product tests.
• Act as a bridge between product and marketing teams

Requirements

• Extensive product marketing or broader marketing experience
• Proven experience in designing and executing product launch strategies with measureable impact
• Experience managing simoultanously several projects across multiple stakeholders in various locations
• Experience developing and executing marketing campaigns
• Thrived in a data-driven organization where impact is measured in terms of customer acquisition / adoption / retention.
• Proven experience in working with product teams with a growth mindset. Able to continuously prioritize and adjust based on needs.
• Strong written and verbal communication skills (words savvy, able to create compelling stories based on user insights)
• Hands-on, self- starter approach and can do attitude
• Fluency in English; plus ideally another one of our “core Docplanner” languages: Spanish, Portuguese (Brazilian), Italian, or German
• Industry experience in healthcare / healthtech or SaaS, B2B as a bonus