Recruitment Marketing Lead

Are you a marketer with a passion for data-driven recruitment marketing? Do you have experience in running and optimizing online and offline recruitment marketing campaigns? If so, we’d love to chat!

Role Background

Hiring is one of the most important things we do as a company. It directly impacts how fast we launch to new cities, how soon we expand new business lines and much more. That’s why we’re investing into our recruitment marketing and employer branding efforts to enable us to hire faster and at scale. This is where you come in!

As our Recruitment Marketing Lead, you’ll get the chance to shape how we do recruitment marketing at Wolt. You’ll work on both global strategies and localized recruitment marketing initiatives, build multi-channel attraction strategies for various key target audiences, and help us build processes for running our recruitment marketing efforts at scale. It’ll be a mix of hands-on campaign management and having a strategic eye for how we can run campaigns efficiently and scalably, to serve the needs of our global, hyper-growing business.

Requirements

What You'll be doing

• Hands-on recruitment marketing: You’ll build multi-channel marketing strategies (both online and offline) that target key candidate audiences to attract qualified applications. You’ll partner with local teams and the Talent Acquisition team to understand the biggest hiring pain-points and help us hire more efficiently through efficient marketing efforts.
• Scale up the way we do recruitment marketing: Build processes and our strategy for how we run recruitment campaigns at Wolt in a scalable way. You’ll shape the channel strategy, streamline our processes for running campaigns, and build our model for how we measure success of recruitment marketing campaigns.
• Lead us towards results-driven marketing practices: In your day-to-day you’ll use data to find the most cost-effective channels and tactics for us to use to hire the right people. You’ll advise key senior stakeholders on expected ROI and budgets for channels and campaigns, and follow up with results of executed campaigns.
• You’ll help us find the balance between global vs. local marketing tactics: With varying cultural nuances and language needs across 27 countries, you’ll dig into finding standardized strategies we can use globally, as well as solve tricky market-specific problems where needed. Sometimes this might include executing end-to-end campaigns in-house, and sometimes partnering with local agencies to find the right strategies to take in that market.
• You’ll be embedded in our small, but mighty Talent Marketing & Employer Branding team, but collaborate with folks from around the business including Talent Acquisition, Marketing, Brand, Comms, Data Analytics and other relevant teams.

Our humble expectations

• Solid experience with building, launching and managing multi-channel recruitment marketing strategies
• Hands-on experience with planning, managing and executing online and offline recruitment marketing campaigns across several countries
• Demonstrated ability to analyze campaign performance and effectively optimize acquisition budgets towards more ROI
• Experience of planning, briefing and building concepts for ad creatives that resonate with the target audience
• Experience with data analytics tools (Google Analytics, Looker, Power BI or similar) is highly advantageous
• Ability to work autonomously in a fast-moving environment
• Strong relationship building and stakeholder management skills
• Being able to collaborate and proactively communicate clearly both verbally and in written form with various stakeholders in English.