Senior Event Marketing Manager

Position Overview

Arlo is in search of a Senior Event Marketing Manager to support a DoD government customer. You will be responsible for planning, coordinating, and executing various marketing events to promote our products or services and enhance brand visibility. Your role will involve managing all aspects of event planning, from conceptualization to post-event analysis, to ensure successful outcomes and positive attendee experiences.

Work Location

Remote with some traveling within the U.S. (20-30%)

Job Responsibilities

• Own the planning and execution of minimum two conferences annually. Responsibilities will include but not limited to:
  • Manage all media conception, design, and execution (website, printing, app UX, videos, photography, etc)
  • Be ultimately responsible for vendor management, working in coordination with your conference planner.
  • Create full-cycle attendee experience, using past event data to drive decisions.
  • Lead conceptualization and executive of award ceremonies within the conferences. Including but not limited to awardee selection, award promotion, award design, run of show, and stage design.
  • Establish a consultant relationship with the government client to drive all conference related decisions.
  • Leverage financial data (ticket prices, previous year expense reports, etc) to build accurate budget projections. Recommendations should be grounded in event and financial management best practices.
• Lead the planning and execution of an exhibit hall for two conferences. Responsibilities will include but not limited to:
• Design floor plan, manage exhibitors, conceptualize exhibitor package, and optimize attendee experience
• Manage the development and execution of a multi-faceted, multi-media marketing campaign to influence attendance.
• Collaborate with Finance and Contracts departments to manage conference contracts and financial reporting
• Create the applicable project management deliverables necessary to manage and oversee the terms of the contract and manage the team
• Solve complex, tactical assignments to ensure client satisfaction
• Prepare progress/status reports on technical deliverables/work products that will be used for cross-functional teams which includes Finance, Human Resources and Contracts
• Build external and internal professional network to support long-term conference planning and contract management
• Serve a communications liaison stakeholders, including but not limited to the event management team, Arlo executive leadership, and the government client teams

Required Qualifications

• Bachelor’s degree in marketing, communications, or related field
• Minimum of 10 years of experience marketing and developing communication strategies for small and large events, with a proven track record of successfully meeting or exceeding attendance goals.
• Portfolio with examples of prior relevant experience

Preferred Qualifications

• Marketing events for DoD program offices
• Experience with Cvent or equivalent event management platform
• Intermediate or above video editing skills
• Experience with Adobe Creative Cloud Suite
• Proven track record of successfully managing and executing events with at least 750 attendees.