CRM Campaign Team Lead

StashAway is looking for an experienced CRM Campaign Team Lead to join our Marketing Team. The role will report to CRM & Lifecycle Marketing Manager.

Based in Kuala Lumpur, the Online Marketing & CRM team oversees tactical campaigns, and customer retention across five different markets that we are in (Singapore, Malaysia, Dubai, Hong Kong, and Thailand).

Having a high impact on revenue, the CRM Campaign Team Lead will manage, plan and execute owned marketing channels campaigns (email, in-app channels, push notifications, and WhatsApp) for all five markets. You will be the owner of the CRM campaign calendar, collaborating cross functionally with different teams (Product, Operations, Brand, Customer Engagement, etc) to launch successful tactical campaigns to help our customers succeed in their investment journey.

Responsibilities

• Campaign management: Coordinate and handle marketing campaign requests from product, marketing, and operations teams to align campaign timelines with broader business goals and product launches.
• Channel assignment: Assign the most effective marketing channels to reach campaign objectives and ensure maximum impact and engagement. The channels include email, pop up notifications, in-app banner, in-app message, WhatsApp, and any future channels.
• Effective campaign implementation: Design and implement effective customer communications strategies through emails, push notifications, and in-app channels using a CRM platform.
• Customer data ownership: Be the customer data owner in CRM and make decisions on customer segmentation based on campaign needs.
• Campaign calendar management: Plan and schedule all CRM campaigns across various channels, ensuring they are timed effectively to maximize customer engagement and business impact.
• Tracking and updates: Keep the campaign calendar up-to-date with all relevant details, including launch dates, key milestones, and deadlines for each campaign and serve as the central point of contact for all campaign-related scheduling inquiries.
• Resource allocation: Ensure that all necessary resources are allocated appropriately for each campaign, and adjust schedules as needed to accommodate changes in priorities or resources.
• Performance analytics: Provide reporting and analytics on the performance of the campaign.
• Subject matter expert: Step in to ensure the quality of deliverables and suggest improvements as needed.
• CRM process ownership: Establish and maintain a standardized CRM process for the entire company to ensure consistent execution and adherence to the campaign management.
• Experimental framework: Execute CRM tests/experiments and provide recommendations for optimisation
• Good business acumen: Understand business needs and proactively suggest solutions to alleviate pain points in the business

Requirements

• Minimum 4 years of experience in an CRM Campaign Management role with experience in newsletters, triggered, and transactional emails.
• Familiarity with orchestrating multi-channel campaigns using CRM platform, e.g., CleverTap, SAP Emarsys, Braze, or other similar platforms.
• Have campaign planning and management experience and have worked in a cross functional team environment before.
• Experience with A/B testing and analyzing CRM campaign performance metrics.
• Strong analytical skills and the ability to translate data into insights and actions
• Ability to work within tight deadlines, adjusting to changes in priorities and balance short-term needs with long-term strategic initiatives
• Experience working in a fast-paced company with complex processes.
• Basic SQL knowledge.
• Experience in implementing CRM integrations
• Experience working with data visualisation tools like Metabase, Google analytics, Looker etc
• Strong project management abilities
• Highly meticulous and good organisational skills
• Ability to take initiative, act independently, and drive results in an ambiguous and fast-changing environment

Benefits

Employee financial and physical well-being

• Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.
• Comprehensive insurance coverage: Free panel outpatient GP clinic visits, group hospitalisation and surgical insurance, and Covid hospitalisation insurance coverage (conditions apply).
• Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

Flexible work arrangements and policies

• Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.

• Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

Learning and development opportunities

• You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work. This budget is subject to management approval.

Team bonding budget and initiatives

• Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.
• Annual off-site (Oct): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.