Senior Manager

This role can be performed remotely anywhere within the United States.

Reporting to the VP, Brand, the Senior Manager, Content Marketing will oversee a team of content, video and social media experts and will be responsible for the overall strategy and execution of all content marketing initiatives that serve our go-to-market objectives.

Acting as the "editor-in-chief" of all branded content, this individual will play a critical role in defining our content vision and ensuring its alignment with our overall messaging and positioning in support of our corporate strategy. This includes overseeing the creation of thought leadership pieces, integrated campaign content, blog and resource center articles, research reports, customer stories, video series, podcast series and so much more.

We believe that content marketing is pivotal to our brand and demand efforts, helping us drive awareness, capture organic and paid demand, and build trust and reputational value with customers. As such, we are looking for a candidate who can elevate our content practice into a data-driven, audience-focused, outcome-based powerhouse.

In a typical day, you might:

• Lead the development and execution of a comprehensive content strategy that aligns with key personas, quarterly demand objectives, and company messaging and positioning.
• Oversee the creation and optimization of external-facing content for integrated campaigns, including videos, social media, emails, paid promotions, and more.
• Act as the final review and approver for all market-facing communications, ensuring voice and tone standards are maintained and providing feedback and guidance to contributors across the business.
• Collaborate with internal partners, including Customer Success, Partnerships, Product Design, and Sales, to support their content needs and ensure consistency in messaging.
• Work as a core voice and leader on the corporate brand team and help prioritize, plan and negotiate deliverables across the department where necessary work with creative team leadership to improve process and delivery.
• Utilize project management tools like Jira or Wrike to manage multiple projects and content tracks efficiently.

Here's what we're looking for:

• 5+ years of content marketing experience
• Proven experience generating strong engagement through content marketing.
• Strong understanding of social media, content trends, and performance outcomes.
• Demonstrated ability to articulate and implement a cohesive content strategy.
• Exceptional writing, editing, and communication skills.

The impact you'll have in 6 months:

Fullstory is undergoing an exciting evolution of its brand, including evolving audiences, positioning, and messaging, the infusion of AI and the quick release of new products and solutions. In the first six months, the Content Marketing Manager will need to quickly adapt to these changes, gain a deep understanding of our audiences and marketplace, and generate ideas for compelling content that can be published to build target audiences at scale. While a full-funnel mindset is critical this role and team are biased to awareness and top of funnel impact. Overall, this individual will be instrumental in driving our content vision forward and ensuring our content marketing efforts are impactful and aligned with our overall GTM strategy.

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About Fullstory

Fullstory is on a mission to help technology leaders make better, more informed decisions by injecting behavioral data into their analytics stack. The company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights. With Fullstory, enterprises can get closer to their customers’ true sentiment and intentions to predict what they want, create personalized experiences, and drive conversion, loyalty, and revenue. Fullstory is headquartered in Atlanta, USA, with regional teams across North America, EMEA and APAC.

How we support you:

Fullstorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:

• Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – Fullstorians can focus on the moments that matter.
• Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.
• Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.
• Productivity support. We provide all Fullstorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.
• Team events. Connect with fellow Fullstorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.
• Paid parental leave. Fullstorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
• Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.
• Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.
• Miscarriage/Pregnancy loss leave. Whether it is for a Fullstorian or their partner – take the time you need.

Fullstory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply - we'd love to hear from you!

If you may require reasonable accommodations to participate in our job application or interview process, please contact accommodations@fullstory.com. Requests for accommodations will be treated confidentially.