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A global leader in smart, healthy and sustainable buildings
Based location: Shanghai, China
Reporting Line: APAC Product Management Lead
Portfolio Scope: BAS (Metasys) and Specialty Controls
Position Description
This unique position combines business development expertise with product management acumen, allowing you
to identify and capitalize on market opportunities while shaping the future of our product offerings.
• Design persuasive approaches and proposals to convert potential clients into business customers.
• Working with a product manager, sales and marketing, technical support staff, and senior-level management
facilitates managing the activities of workers charged with developing business for the corporation.
• Serve as a vital member of the product management team and effectively network throughout the global
product management organization.
• Driver product line growth by developing and implementing growth plans and marketing campaigns.
• Led to identifying and developing clear, comprehensive, and compelling product strategic roadmaps in target
segment markets.
• Collaborate with sales team to ensure requirements are met, such as sales numbers and profit goals.
• Strong understanding of company products, services, business position, and competition to keep business
competitive.
Essential Job Functions
Business Development:
• Develop and execute a comprehensive business development plan to drive new customer acquisition and
market share growth within the building automation control sector.
• Identify and build strong relationships with key decision-makers at potential and existing customer accounts.
• Conduct market research and analysis to understand industry trends, customer needs, and competitor
activity.
• Develop compelling sales proposals and presentations that showcase the value proposition of our building
automation control solutions.
• Negotiate and close new business deals, ensuring alignment with company goals and profitability.
Product Management:
• General
o Provide effective leadership for product development with functional teams.
o Consistently meet short and long-term deadlines.
o Serve as an influential individual contributor and cross-functional team member.
• Work closely with their counterparts in Europe & US to coordinate & understand global markets.
o Represent the views & trends of the valve and actuator market in Asia Pacific
o Provide supporting data & analysis showing the needs of the market in Asia Pacific
• Be an active contributor to localization and local NPI projects.
o Help identify the right products.
o Manage the data flow (forecasts, pricing, growth projections, etc.) to ensure a successful start-up.
o Be an active contributor to localization and local NPI projects.
• As the product marketing expert of target product business growth in the region
o Lead to identify the vertical market cross in the region.
o Conduct necessary VOC activity to form customer value propositions (CVP)
o Form a clear product requirement list by converting the CVP and working with other product
managers to build an essential offering roadmap.
o As a business advocator, partner with the regional Sales GM to drive product line growth by
offering solution prospects.
• Deliver product financial results through effective product management.
o Establish clear market share, price, margin targets, and action plans to achieve.
o Effectively manage product launches in close partnership with channel leadership and field sales
organization
o Develop customer profitability analysis.
• Develop effective product strategic plans and roadmaps.
o Develop and effectively communicate comprehensive analysis of:
▪ End-user and distributor needs and desires for relevant products and systems.
▪ Commercial OEM needs and desires for relevant products and systems.
▪ Current and anticipated competitive offerings.
o Establish a compelling business case for new/enhanced product development plans.
▪ Develop a complete financial plan for product development, launch, and growth.
▪ Effectively anticipate competitive responses and prepare response plans.
▪ Deliver effective NPI/Business Case presentations to gain the support of global products
leadership.
o Develop and maintain long-term product roadmaps.
▪ Actively engage in providing leadership and support to product development projects
▪ Rapidly address critical changes in the competitive environment
• Provide business and marketplace leadership for responsible products.
o Actively serve as a high-level representative in industry/customer associations
o Develop and deliver presentations at key industry events.
o Serve as key customer account interface at a senior level.
Education, Experience & Skills
• Excellent communication skills, both verbal and written English & Mandarin. Superior group presentation
skills.
• Four-year degree in business or engineering.
• Minimum five years of experience in business development, product management, or a combination of both
in the building automation control industry or a related B2B technology sector.
• Experienced in leading and forming a business growth strategy and converting to the offering roadmap is
must have
• Desire and willingness to be held accountable for delivering business results.
• Strong computer skills, namely with the Microsoft Office suite of applications
• Demonstrated ability to cope with stress and maintain a pleasant and cooperative temperament with internal
and external customers.
• Proven ability to drive growth and change in a fast-paced, dynamic environment.
• Exceptional communication and presentation skills, both written and verbal, to express technical and
nontechnical concepts clearly and concisely.
• Excellent organizational skills to meet goals and set priorities.
• Be proactive and organized and handle work under stressful and uncertain environments
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