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Global publishing and events company with over 4,000 employees across 18 countries and annual revenues of over half a billion dollars.
Infopro Digital group are recruiting for a Global Product Marketing Leader on a permanent basis to join Haynes Group Limited, part of the Infopro Digital Automotive Consumer division based in the UK.
The Global Product Marketing leader is key to strengthening our success in new product launch success and sales conversion across our markets - including North America, Europe, and Asia-Pacific. The role is responsible for understanding DIY consumer segments, recommending propositions in our target markets, implementing impactful go-to-market strategies for our products, improving the quality of our product marketing delivery, and identifying opportunities to increase the size of the DIY paid market (including international expansion markets).
The role will source effective product positioning assets that reflect the local product value/proposition, target customer segments, unique selling points, vehicles we support, and channels to market. The role will be involved in testing new product propositions in new international markets and will identify unserved DIY needs and/or pain points that will assist in prioritising product priorities.
KPIs
Key Responsibilities
Data Interpretation and Reporting:
Competitive Analysis
Collaborative Support
Product Proposition and marketing
Marketing channel strategy and innovation
Location: Hybrid working - attending either the Sparkford or London office at least 2 days per week and subject to colleague meetings where in-person attendance is beneficial.
Benefits
· Hybrid working
· Generous base salary
· 25 days annual holiday allowance
· Additional days leave for Birthday
· Life assurance
· Group pension scheme
· Employee Assistance Programme
Learn more about us
Infopro Digital is a company specialising in data, information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities. Infopro is a global organisation with 4,000 employees based in 18 Countries and a turnover of €550 million.
Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.
Our Consumer Automotive brands include Haynes, Chilton, Clymer, Gregories, Revue Technique Automotive and cover a range of DIY motorised vehicle types such as cars, motorcycles, marine, ATVs, tractors.
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